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Poetic Gem Set To Beef Up UK Nightwear Category With New Bovril Range

A new range of T-shirts and nightwear featuring iconic beef drink Bovril is set to grace UK shelves, thanks to an agreement signed by apparel specialist Poetic Gem.

Bovril is a British brand through and through. Originally named ‘Johnston’s Fluid Beef’, this dark and delicious drink was given the title of Bovril in 1886, and a legendary brand was created. Successive generations of Britons have grown up drinking Bovril, and more than 120 years later, around three and a half million jars are still sold every year, and enjoying a cup of Bovril is a half-time staple at football grounds throughout the country.

Poetic Gem will use iconic imagery to produce a range of adult nightwear to appeal to Britain’s millions of Bovril devotees.

Bulldog Strikes New Digital Deal for Monster Jam

Bulldog Licensing has announced a new partnership between Fantom and Monster Jam for the creation of a new range of digital collectibles, which will feature the world’s most famous Monster Jam trucks including Grave Digger, Max-D, and Monster Mutt.

Monster Jam provides worldwide family entertainment, hosting over 4 million fans per year in more than 350 stadiums and arenas with racing and freestyle stunts from some of the world’s premier Monster Jam trucks. The Monster Jam European tour has packed stadiums throughout the UK and Benelux, while accompanying TV shows continue to pull in big audiences. The brand also has its own YouTube channel.

The partnership aims to create a Monster Jam digital sticker album and stickers that fans can use on Facebook and mobiles to collect images of their favorite Monster Jam trucks and drivers. Fans can swap and trade online. The new online sticker album will allow fans to get up close and personal to the ten-thousand-pound machines whenever they desire.

Top Trumps Partners with Star Wars by Stride Rite Promotion

From May 3–5, Stride Rite customers can try on any Star Wars sneakers and receive a stratch-and-win Top Trumps game card. Participants can choose who has the greatest Jedi power to win a prize. Every card is a winner. Prizes include one grand prize trip to the Chicago Toy and Game Fair, a free pair of Darth Vader shoes, a free Star Wars surprise gift, a free Star Wars vehicle with figurine, a free Star Wars Darth Vader action figure, free Top Trumps Star Wars pack, and $5.00 off a Star Wars Top Trumps Tin.

The promotion marks May 4, or “Star Wars Day,” and customers can play while supplies last.

LIMA Webinar to Reveal Crucial Differences in International IP Law

LIMA is offering licensing professionals the chance to gain valuable insights into the differences in international IP law with a webinar on May 1, hosted by Michelle Lewiston and Louise McAdam, solicitors at London-based law firm Speechly Bircham.

The webinar, which will take place from 5–6:30 p.m. GMT (12–1:30 p.m U.S. Eastern Time), will highlight the key differences between the European and U.S licensing systems. It will provide participants with an insight into matters that need extra attention during the negotiation and conclusion of IP licenses. This session is part of LIMA’s year-round webinar series, which encompasses a range of topics aimed at helping licensing professionals improve their business knowledge and skills.

The ongoing LIMA webinar series is a key element of LIMA’s mission to inform and educate companies about different aspects of licensing, and it is encouraging other UK companies to try them out and to let LIMA know what topics they would like to see.

LIMA Webinars are free to current members, or $200.00 for non-members.

To book, visit

Kabillion Partners with Saban Brands to Launch Vortexx Video On Demand Channel

Kabillion has partnered with Saban Brands to launch a Vortexx Video On Demand Channel. Vortexx provides boys’ action and entertainment programming, airing Saturdays from 7 a.m. – noon on The CW broadcast network. Power Rangers and Sonic X will debut in June on Kabillion’s Vortexx VOD Channel, and are among Saban’s three key high-energy franchises from the Vortexx television block. In July, Kabillion will add Dragon Ball Z Kai to the network.

G by Guess Creates Fast & Furious 6 Capsule Collection

G by Guess has partnered with Universal Partnerships and Licensing for a limited-edition capsule collection inspired by Universal Pictures‘ Fast & Furious 6, the sixth film in the global franchise, opening in theaters nationwide on May 24. The collection for men and women will begin to hit G by Guess stores on May 14.

The 15-piece collection consists of jackets, graphic print T-shirts, and tanks for men, as well as printed tank tops, a studded motorcycle jacket, and a tank dress for women. Accessories such as modern aviator sunglasses, a men’s watch, and a signature embellished cap are also available. In addition, retail events will rev up the fashion at more than 30 G by Guess store locations on May 18, giving fans the chance to unlock shopping sprees and other prizes. Select stores will also distribute tickets to screenings of the upcoming film. Fans and customers alike can enter a 10-day long sweepstakes on and through Facebook, which will award a different prize each day, leading up to a grand prize of the entire capsule collection and a $1,000 G by Guess gift card.

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