The Licensing Blog

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CheapOair Kicks Off “Travel the World For Less” Brand Campaign In The Big Apple

Starting this week, leading online travel agency CheapOair introduces the Big Apple to its new “Travel the World for Less” campaign.  This brand initiative is blitzing the company’s home market of New York City, targeting passionate global travelers and showing them that aspirational trips and vacations can be affordable.

The campaign showcases CheapOair’s sense of humor, featuring fun taglines like “Cheap Flights make it easy to say ‘Phuket… Let’s Travel’” and “Cheap Flights make it easy to say ‘What the Helsinki… Let’s Travel.’”  These messages and others appear across popular New York City transportation routes including subways, buses, and airport shuttles.

In addition to advertising with travel related channels, CheapOair is using TV, radio, and print to expand their extensive customer base in the New York market.

Sony Pictures Consumer Products Appointed Agent for Mortal Instruments

Constantin Film appointed Sony Pictures Consumer Products as the global consumer products agent for the upcoming film Mortal Instruments: City of Bones.

Based on the best-selling book series by Cassandra Clare, 19-year-old Clary discovers she is the descendant of a line of Shadowhunters, a secret cadre of young half-angel warriors locked in an ancient battle to protect the world from demons. After the disappearance of her mother, Clary must join forces with a group of Shadowhunters who introduce her to a dangerous alternate New York called Downworld, filled with demons, warlocks, vampires, werewolves, and other deadly creatures.

The book series has sold over 12 million copies worldwide and was a No. 1 best seller with the New York Times, Wall Street Journal, USA Today, and Publishers Weekly. The film stars Lily Collins (Mirror Mirror), Jamie Campbell-Bower (Sweeney Todd), and Jonathan Rhys Meyers (The Tudors), and will be released in North America through Screen Gems, a division of Sony Pictures Entertainment, on August 23 next year.

Sony is seeking global licensing partners in the following categories: apparel & accessories, gift & novelty items, beauty, mobile & social games, stationery, publishing, collectibles, and housewares.

Discovery Communication Pairs with Parragon for TLC Cookbooks and App

Discovery Communications has entered a licensing agreement with Parragon, Inc., for a new line of cookbooks, e-books, and recipe apps that represent the best of TLC. Big Tent Entertainment, North American licensing agent for the TLC brand, brokered the deal.

The first title released under the partnership, TLC Cooking, 150 Timeless Recipes From Our Family To Yours, will be available early next year at all physical and digital book retailers. The publication will feature top personalities from the TLC family, sharing their insider tips and cooking hints, featuring a recipes from breakfast and brunch to family dinners and desserts. Each recipe will also include serving sizes and preparation time, and photos for step-by-step visual instruction.

The TLC Family Kitchen mobile app will make cooking easier and allow users to bring their recipes with them anywhere they go. A free sampler of the app with up to 75 recipes each with a built-in timer, shopping list of ingredients, family meal planner, and a notes and ratings section. Additionally, users can browse through kitchen basics videos as demonstrated by the pros from TLC programs.

Barnes & Noble and Word Winder Give Café Customers a Sneak Peek

Starting this week, Barnes & Noble customers will be able to play free, unique Word Winder booklets from David L. Hoyt, “The Man Who Puzzles America,” in the store’s cafés. Hoyt is also the author of popular puzzles and games such as Jumble and Word Roundup.

It’s part of an exclusive partnership that Word Winder and Nook have formed for Barnes & Noble cafés. Some 155,000 miniature Puzzle Sampler booklets are being distributed at cafés, until supplies are gone. The booklets give the consumer a sneak peak at playing the best-selling Word Winder App for Nook Tablet and Nook Color, as well as the board game and puzzle book. All three products are available at Barnes & Noble’s almost 700 stores nationwide and, while supplies last, all the board games are hand-signed Hoyt himself.

In Word Winder, players create a continuous winding line of words from one side of the game board to the other. Words can be spelled in any direction— left to right, right to left, up, down, diagonally, or any combination of these.

The Word Winder Nook App is available for $1.99 and features six uniquely challenging games to play alone or with others.  The Word Winder board game, for 2-6 players ages 8 and up, is available for $19.99 and includes rules for two games – SideWinder and RaceWinder. The Word Winder puzzle book is available for $6.95.

Does Your Product Have a Lasting Story?

By Jim Signorelli

By the late 1960s, Xerox had risen to become a highly successful global brand. Having a Xerox machine in the office became a necessity. Now, with a well-established name, they decided to cultivate other ambitions. Xerox wanted to get into computer technology and data processing. The company spent many years and millions of dollars before it finally threw in the towel.

It should come as no surprise that once a brand is strongly associated with a certain product, it is difficult, if not impossible, to change perceptions. Yet, marketing history is rife with examples of companies expecting their well-established brand names to help them introduce new products. Chiquita had to admit defeat after trying to convince us that Chiquita stands for more than bananas. Country Time Lemonade was forced to stop trying to sell Country Time Apple Cider.   Ponds barely got out of the starting gates with Ponds toothpaste before it quit. There are thousands of stories like these. Read the rest of this entry »

Elizabeth’s Studio Teams With Jeff Leedy For Humorous Golf Fabrics

Fabric designer Elizabeth’s Studio signed a deal with fine art humorist Jeff Leedy, creator of Art That Makes You Laugh.

The fabrics featuring the artist’s golf-inspired works of art can be used to produce fun quilts, wall hangings, pillow tops, stretch art, bags, and tabletops. Products will be available through Elizabeth’s Studio or its worldwide distributors.

Wibbly Pig Comes to the U.S.

9 Story Entertainment has partnered with NCircle Entertainment for home entertainment sales of its animated preschool comedy series Wibbly Pig in the U.S.

Wibbly Pig finds humor and fun in every part of the daily routine of a young child. 9 Story co-produced the series with Wish Films (UK), which was originally commissioned by the BBC’s Cbeebies, TVO, and Knowledge Network. The series is based on the Wibbly Pig books by Mick Inkpen. It is currently seen in over 100 countries, and premieres on Sprout (U.S.) during The Good Night Show on August 27.

Wibbly simply does what children do – from day to day activities like getting into bed, wrapping a present or climbing a tree, to fantasy play like meeting a giant or going to the moon. He moves seamlessly in and out of fantasy play, echoing the way children really interact and play. Viewers enjoy watching Wibbly go about his daily tasks in a fun, magical and comedic way.

DHX Media Acquires Cookie Jar Entertainment

DHX Media has acquired Cookie Jar entertainment creating Canada’s largest independent children’s entertainment company. The deal will be completed in mid-October. The combined company will own more than 8,550 half hours of programming, with properties including Yo Gabba Gabba!, Rastamouse, Franny’s Feet, Animal Mechanicals,  Kid vs. Kat, Angela Anaconda, Martha Speaks, as well as Caillou, Inspector Gadget, Strawberry Shortcake, Care Bears, The Doodlebops, and Johnny Test.

The deal also significantly strengthens DHX’s capabilities in the growing digital segment, and broadens its relationships with distributors including Amazon, Comcast, DISH, Hulu, Netflix, Samsung, Telmex, and Vivendi.

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