The Licensing Blog

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Star Trek Live Blasts Off At the Ontario Science Centre

Star Trek Live, a new interactive stage performance from CBS Consumer Products and Mad Science Productions, will make its debut at the Ontario Science Centre on June 2.

Based on the popular science-fiction franchise, the performance takes audiences on an exhilarating 30-minute journey offering an unforgettable live theatrical experience for fans of all ages. The show combines fun special effects, audience interaction, and an exploration of real space-age technology.

Produced by Mad Science Productions, under a license from CBS Consumer Products, Star Trek Live introduces a world of discovery by combining science with entertainment to teach and encourage scientific literacy. In the show, the audience joins the Starfleet as new cadets assemble for the first day at the Starfleet Academy led by its best and brightest officers. The new cadets will have to quickly learn the intricacies of living and working in space, modern space travel, and the latest in communication and technology.

Rubie’s Receives 2011 Monster High Rookie Licensee of the Year Award

Rubie’s Costume Company, Inc., has received the 2011 Monster High North America Rookie Licensee of the year award from Mattel.

As one of the most successful children’s licenses of last year, characters from the Monster High Costume Collection include Frankie Stein, Lagoona Blue, Cleo de Nile, Clawdeen Wolf, and Draculaura. Available in children’s, tween, and adult sizes, each character comes to life with unique designs, intricate detailing, and coordinating accessories. In addition to the colorful costumes, the line also includes wigs and make-up kits.

With the expansion of the 2012 Monster High Collection, Rubie’s continues to create costumes that reflect the characters’ unique personalities while paying homage to their cool monster heritage. As they say at Monster High, freaky just got fabulous.

Paul Frank to Launch Small Paul Collection at Babies “R” Us

Paul Frank is partnering with Babies “R” Us to launch Small Paul designs that will be available exclusively at Babies “R” Us stores nationwide beginning May 23.

Parents can now outfit tots in Small Paul apparel and accessories, available in sizes 0-5T. The line also includes Small Paul-branded bags, backpacks, footwear, and hosiery, as well as Julius plush.

Paul Frank’s Small Paul merchandise will be showcased in a dedicated shop in Babies “R” Us stores nationwide through July.

Namco Bandai Names Licensing and Promotion Agents for Pac-Man

Namco Bandai Games, 41 Entertainment (“41e”), and Arad Productions have appointed several new agents in relations to the U.S. licensing and promotional efforts for the upcoming Pac-Man TV series property slated to begin broadcast on Disney XD in fall 2013.

Striker Entertainment, led by Marc Mostman and Russell Binder, will be charged with securing licensees in the key categories of apparel, accessories, footwear, health and beauty aids, oral care, and publishing. The CDM Company, headed by Mitch Junkins, will handle all consumer promotional efforts. All categories not specifically handled by Striker and CDM will be retained by the 41e team in-house. 41e will manage the overall global licensing and merchandising program, and has already granted a number of key licenses.

Vandor Introduces Steins and Canvas Wall Art

Vandor, LLC is introducing 59 new products this summer, including 21-ounce ceramic steins and canvas wall art. All products feature one of Vandor’s A-list roster of more than 25 legendary licensed properties that have multi-generational appeal.

Twenty-ounce ceramic steins introduced this summer feature one of seven licensed pop icons, including Star Wars, Grateful Dead, Spiderman, and Vandor’s new license, The Simpsons. The over-sized mugs are expected to be a best seller for guys to drink their favorite cold beverages from. The steins are microwave and dishwasher safe, and broaden Vandor’s comprehensive line of drinkware products. Earlier this year, Vandor added ceramic travel mugs and sweat-free acrylic travel cups. Both are double-walled to maintain the hot or cold temperature of beverages.

Stretched canvas wall art debuting this summer features high-quality images of legends such as John Wayne, Marilyn Monroe, and Elvis Presley. They are available in a large (11” x 14”) size and a small (6” x 6”) format. The ready-to-hang canvas wall art expands Vandor’s room décor collection, which includes wall clocks, fleece throws, and vintage metal signs featuring classic rock album art.

All of Vandor’s new products will be on display at major gift markets and industry shows throughout the year.

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