The Licensing Blog

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LIMA Hosts Webinar on Social Media Strategies

The International Licensing Industry Merchandisers’ Association (LIMA) continues its webinar series on Wednesday, May 2, with “Making Strategic Sense of Social Media,” a discussion on social media strategies. The session will focus on utilizing LinkedIn, Facebook, Twitter, Pinterest, and other platforms to best effect for companies and brands.

Natalie Cupps, vice president of digital marketing and sales of LACED, will lead the webinar, discussing how to make all parts of digital marketing mesh into a reasonable and cost-effective plan of action. She also will provide valuable insight into the primary issues business leaders need to consider when developing an effective digital strategy for their properties and products.

The session will run from noon to 1:30 p.m. EST. It is free for for all members and $99 per site for non-members. To register or to learn more about LIMA, click here.

Danilo Promotions to Produce Everything’s Rosie Greeting Cards

Danilo Promotions signed with V&S Entertainment to create a line of greeting cards based on the preschool program Everything’s Rosie.

As a supplier of licensed calendars and greeting cards in the UK, Danilo Promotions plans to produce greeting cards, sound cards, calendars, gift wrap and bags, and print on demand. An initial sample of products will be released this summer, with the full line to follow next year.

Pretty Ugly Forms Multi-Category Licensing Partnerships

Amscan Inc., its division Grasslands Road, and its related subsidiary Anagram International, Inc. have secured licenses with Pretty Ugly, LLC to create a complete line of Uglydoll-branded decorated party goods, balloons, and ceramic ware. Amscan will manufacture a party goods line that will include tableware, party invites, gift wrap, and other decorative items, while Anagram will be responsible for the manufacturing of the balloon segment. Grasslands Road has signed with Pretty Ugly to take over the manufacturing and distribution of the Uglydoll ceramic ware items.

Beginning this fall, Komar Kids will manufacture and distribute Uglydoll children’s sleepwear and robes in North America. United Legwear has signed with Pretty Ugly to manufacture and distribute socks and legwarmers for infant/toddlers, kids, and teens, as well as items for the men’s and women’s categories in North America.

Other licensees include Callaway Digital Arts, Inc. for mobile apps, FAB*Starpoint for a line of branded bags and accessories, Richard Leeds International, Inc. for sleepwear, apparel, Zak Designs for children’s dinnerware, Accessory Innovations for cold weather accessories, and Freeze for branded T-shirts and fleece apparel. Thermos will produce lunch accessories. Thumbtack Press will create a line of Uglydoll art prints. Toy Factory will produce Uglydoll-branded plush toys for North American amusement park markets.

Big Idea Entertainment Expands Digital Programming for VeggieTales

Big Idea Entertainment plans to expand digital programming for its VeggieTales brand this year. The company has partnered with mobile kid-play experts Playful Own and marketing company GorillaSpot to create more apps for fans.

VeggieTales is the first property to launch with Playful Owl’s Step-by-Story, a mobile app that promotes reading readiness through word, picture, and sound association. Step-By-Story, available for andriod, iPhone, and iPad, lets children create their own animated short story by offering 500 different story combinations.  VeggieTales has already launched VeggieTales: The Goofy Gift and VeggieTales: Larry’s Missing Music, and will release six more titles throughout the year.

VeggieTales e-cards will also be available to fans later this year. ReelCards, powered by GorillaSpot, will create a Facebook application that allows fans to send personalized video cards using short clips from popular VeggieTales titles. GorillaSpot hopes to make this a mobile app for andriods and iPhones by this summer.