The Licensing Blog

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New Worms Game Set For September Release

Merchandise specialist AT New Media, licensing agent on behalf of Team 17 for Worms merchandise, has announced that a new Worms game, Worms Revolution, is set for release this September on PC and consoles.

Worms Revolution will feature the 2-D Worms gameplay in a sumptuous 3-D environment, and will launch new features such as four different classes of Worm and dynamic water and physical objects that are designed to boost the gamplay experience.

The Worms licensing program currently features IGS (GameOn) for collectible plush and plush key rings, Gaya for Squeezies, Fashion UK for apparel, Bioworld for apparel and accessories, and GB Posters, while new lines set for launch this year include collectible resin figures and dioramas, as well as bags, mugs, and other accessories.

Kohl’s Department Stores Plans to Launch American Idol Collection

Kohl’s Department Stores, FremantleMedia Enterprises, 19 Entertainment (a division of CKX, Inc.), LF USA (a subsidiary of Li & Fung Limited), and Bravado have partnered to launch an exclusive American Idol apparel collection. The newly created American Idol fashion brand, named Authentic Icon (AI), will be available exclusively at Kohl’s and beginning in April.

Prominently positioned in the junior’s and young men’s departments, the AI spring collection will be available in Kohl’s stores through June to coincide with American Idol’s 11th season.

LF USA’s MESH division will design and produce the AI collection. Kohl’s will be the exclusive retailer, and will support the brand with marketing such as national advertising, in-store graphics, online and digital media, direct mail, and public relations.

American Idol is produced by 19 Entertainment, a division of CKX, Inc., and FremantleMedia North America, Inc.


Reading Rainbow Launches App

RRKidz has partnered with publishers Little, Brown Books for Young Readers, Holiday House, Charlesbridge Publishing, and others to launch the first Reading Rainbow app this spring. The Reading Rainbow app will feature an assortment of titles, curated by actor LeVar Burton, and the app library will feature lightly enhanced digital books for children, including both fiction and non-fiction titles. The Reading Rainbow app will be available for iPad and select Android devices.

Harry Potter: The Exhibition Arrives in Asia this Summer

Beginning in June, visitors of the ArtScience Museum at Marina Bay Sands, in Singapore, will have a firsthand look inside Harry Potter: The Exhibition. The exhibition will showcase a collection of artifacts from the various film sets and viewing props, including Harry’s wand and eyeglasses, Professor Snape’s original costume, the Golden Snitch, and the Gryffindor school uniforms.

Other featured items include Sybill Trelawney’s crystal ball and exotic wardrobe; costumes and props from Professors Lupin, Lockhart, and Umbridge; artifacts from the Yule Ball, including costumes from such notable characters as Harry, Ron, Hermione, and Professor Dumbledore; and life-size creatures, including centaurs, a caged dragon, Buckbeak the Hippogriff, and a giant Acromantula.

Harry Potter: The Exhibition runs from June 2 through September 30, and tickets will be available for purchase online and at all Marina Bay Sands box offices beginning May 1.

Excel Corporation Announces Clients Available for Licensing

Excel Corporation has released its list of clients available for licensing.

Shape Magazine, a leading publication for health and wellness, is available for licensing in apparel, apparel accessories, exercise equipment, and health & beauty categories.


The Original Soupman (along with Shaquille O’Neil), is available for kitchen equipment and appliances, tabletop, gift novelty, and food categories.
Miss Universe is available for apparel, apparel accessories, healthy & beauty, and toys and game categories.
Fashion designer Lisa Perry is available for home décor, furnishings, bedding, bath, and kitchen categories.
Patti Stanger of Millionaire Matchmaker is available for apparel, apparel accessories, jewelry, and gift and novelty categories.
Bill Martin USA, a western wear manufacturer and retailer, is available for apparel, footwear, and jewelry categories.
Tehama Golf, inspired by Clint Eastwood golf wear collection, is available for apparel and footwear.
Ruthless Collective, a collection designed by the creators of Miami Ink, is available for apparel, apparel accessories, electronic accessories, home collection, and social expressions categories.
Paddywhack Lane, a children’s line of toys sold at Barnes & Noble, Amazon, and specialty stores, is available for plush, toys and games, apparel, and social expressions categories.
Vince Camuto, a high-end luxury designer, is available for home furnishings, tabletop, and other categories available upon request.
The City of Beverly Hills, an iconic crest of the city of Beverly Hills along with an upcoming 100th anniversary logo, is available for apparel, apparel accessories, gift and novelty, and social expressions categories.
Professional football athlete Michael Vick is available for apparel, apparel accessories, equipment, and footwear categories.

LIMA Releases Licensing University Lineup

The International Licensing Industry Merchandisers’ Association’s (LIMA) Licensing University will open its doors at Licensing International Expo with a slate of more than 35 events and seminars. The program is offered over a five-day period, including all three days of the trade show. Presented by industry-leading experts, the interactive Licensing University sessions are specifically designed to deliver to players from all areas of the business—from newcomers to seasoned veterans—valuable, actionable insight on a broad range of important, bottom line-boosting opportunities. The program takes place from Sunday, June 10, through Thursday, June 14, at the Mandalay Bay Convention Center in Las Vegas.

LIMA’s Licensing University begins Sunday, June 10, with the third annual State of Retail Presentation and Store Safari, a half-day program that includes a luncheon presentation and retail field trip with retail expert Carol Spieckerman, president of newmarketbuilders. The session, which takes participants to a handpicked trio of Las Vegas-area stores to experience notable U.S. retailing trends, jumpstarts a full schedule of programs and panels that covers major industry categories, including corporate branding, legal, art, celebrity, sports, and digital licensing.

With nearly three dozen information-packed presentations, a sampling of the upcoming Licensing University program includes:

Keynote Address by Kathy Ireland: “Brand Building Through Licensing—My Journey From the Beach to the Boardroom and Beyond”
Super-model-turned-business-mogul Kathy Ireland delivers the Licensing International Expo 2012 keynote address on Tuesday, June 12. Ireland will discuss the principles on which her billion-dollar company was built, business lessons learned along the way, thoughts on the current state of the licensing business, and where it is headed.

Licensing for Beginners: The Building Blocks of Licensing Success
This session explores the building blocks needed to ready brands for licensing, including finding the best partners and properties, negotiating smart agreements, producing seamless brand extensions, and capitalizing on retail opportunities. Adina Avery-Grossman of Brandgenuity moderates the panel, which includes Teri Niadna, director, international consumer products, National Football League; Derrick Baca, VP of licensing and business development at Hybrid Apparel; Liz Kalodner, EVP and general manager at CBS Consumer Products; and Lloyd Mintz, president/founder of Nine Oaks Group.

Taking a Brand from Digital to Retail
From Angry Birds and Moshi Monsters to Talking Friends and Stardoll, popular entertainment properties don’t just come from movies, TV, and books anymore.  This session offers insight into the challenges involved in taking a brand from the digital domain to retail. Moderated by LIMA’s Marty Brochstein, the panel explores how to successfully translate properties from the computer and smartphone screen into physical product at retail. Panelists include Nicholas Bloom of The Beanstalk Group, global licensing agent for Talking Friends; Darran Garnham, chief business development officer/chief licensing officer for Mind Candy (Moshi Monsters); Mattias Miksche, co-founder and CEO of Stardoll Media; and Marc Mostman of Most Management LLC, U.S. licensing agent for Angry Birds.

Trends: Using Them to Successfully Compete in Art Licensing
This session discusses the importance of finding and tapping into trends when creating art and storyboards for products in categories such as home décor, paper, gift, stationery, and more. It also examines the difference between a trend and a fad, and when does a trend become an “evergreen.” Suzanne Cruise, president/owner of Suzanne Cruise Creative Services, leads the exploration with artists and licensing veterans Joan Beiriger and Gail Flores.

Licensing in Asia
This panel of experts and industry players will give participants a closer look at the many facets of the licensing business in Asia. The session will be moderated by Roger Berman, president of Japanese agency Zenworks, who will be joined by Yizan He, managing director, LMCA Brand Licensing & Consulting Co., Ltd. in China; Neal Rudge, partner of the Asian agency Pacific Licensing Studio; and Sid Shah, president of The Wild East Group, which specializes in licensing in India.

Getting Your Fair Share: How To Prevent Royalty Underpayments
Panelists discuss how companies can prevent underpayments and recoup payments owed. Moderator Joshua Kaufman of Venable LLP will be joined by Stuart Burns, partner in forensic accounting at HW Fisher & Co; Judy Ann Bird, director of Invotex Group; and CPA Anthony Curtis Elliott.

Identifying & Evaluating Opportunities of Licensed Properties for Your Brand or Company
This panel is designed to help participants learn how to identify strong properties, determine where they are in their lifecycle, and where will they be when it’s time to launch new products. Moderated by Alan I. Fine, president, KaleidOScope, panelists include Moss J. Kardener, OnStrategy Consultants; Andre Lake Mayer, vice president, licensing, Bandai America Inc.; Joshua Romm, vice president, IMG Licensing; and Peter Van Raalte, Partner Infinity Licensing, LLC.

To see the complete schedule of Licensing University sessions taking place leading up to and during Licensing Expo, and to register, click here.