The Licensing Blog

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Disney XD Named U.S. Broadcaster for Pac-Man Series

Namco Bandai Games, Inc., Arad Productions, and 41 Entertainment LLC (“41e”), announced that they have granted the U.S. television rights to Disney XD for a new animated action comedy series tentatively titled Pac-Man – The Adventure Begins (26×22), set for a fall 2013 airing.

Based on the brand owned by Namco Bandai, the series is created in stereoscopic 3-D, and executive produced by Avi Arad (Spider-Man for Sony Pictures, Iron Man for Paramount, Hulk for Universal, and Fantastic Four and X-Men for 20th Century Fox) and Rick Ungar (Biker Mice from Mars for New World, X-Men Evolution for Marvel, and Legend of the Dragon for BKN).

Child’s Play Communications to Manage eOne’s PR Strategy

Child’s Play Communications has added the Toronto-based international sales, licensing, and merchandising business, Entertainment One (eOne) to its client roster.

Child’s Play will publicize eOne’s, Peppa Pig, the preschool franchise recently introduced in the U.S. The show involves Peppa, a loveable, exuberant little piggy, who lives with her little brother George, Mommy Pig, and Daddy Pig. Peppa’s favorite things include playing games, dressing up, days out, and jumping in muddy puddles.

Child’s Play Communications will also handle the public relations for Team Mom and Web Mom blogger programs, to generate awareness of the TV series and DVD, books, and toys for this fall.

Big Tent Entertainment Appoints New VP of Global Business Development

Branded entertainment company Big Tent Entertainment appointed Kirsten Fallon as vice president of global business development. In her new role with the company, Fallon will be responsible for development of pop culture icon Domo and PixFusion in Latin America, Europe, Russia, Turkey, Middle East, and North Africa. Additionally, Fallon will be responsible for select global retailers for all Big Tent Entertainment brands.

Fallon brings to Big Tent Entertainment more than 20 years of licensing experience in brand management, sales, product, and retail development. Most recently, Fallon served as Ludorum’s U.S. vice president of retail marketing and development. Prior to Ludorum, Fallon worked for Peanuts Worldwide, formerly United Media, where she led retail strategy and development for Peanuts, Fancy Nancy, Beatrix Potter, and Mary Engelbreit. Fallon also represented adult brands, including Food Network, Iron Chef America, History Channel’s Ice Road Truckers, Discovery Channel’s Deadliest Catch, Dilbert, and Hallmark’s hoops&yoyo, during her tenure at United Media.

Micheck da Candy Unveiled at Dylan’s Candy Bar


Barbara Zobian, president of Candlelighters NYC, an organization helping children fight cancer, went to Dylan’s Candy Bar in NYC on February 15 for the world introduction of Hip Hop’s first official candy product, Micheck da Candy.  The candy-filled toy microphone plays positive, inspirational messages from Chuck D, and is the creation of CandyRific and Sensei Aaron, Chuck D’s first MC partner and former bodyguard. Barbara is embraced by Sensei Aaron (left) and Chuck D (right).