The Licensing Blog

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Hasbro Files Lawsuit Against Asus over Transformer Prime Tablet

Hasbro is accusing Asus of trademark infringement with the release of the Transformer Prime tablet.

The toymaker claimed in a lawsuit filed in Los Angeles federal court last week that the electronics maker is creating confusion by blending the Transformers and Optimus Prime names. Hasbro said in a statement that Asus is counting on consumers associating the new tablet with children’s toys to sell the Transformer Prime. Hasbro is seeking damages and an injunction preventing sales of the tablet.

The 10.3-inch tablet transforms into what is essentially an Android-based laptop when connected to an optional keyboard/dock.

Central News Agency’s Focus Taiwan news channel reported that production of the Asus Transformer Prime tablet will continue and will not be affected by a trademark infringement lawsuit, according to Asus spokesman Chang Wei-ming. Internal assessments conducted by the company found no patent infringement issues, and the company feels that the lawsuit is unlikely to affect production, Chang said.

Pillow Pets Introduces Nickelodeon, DreamWorks Animation, and Disney Character Sets

Pillow Pets is releasing new plush foldable stuffed animals of characters from Nickelodeon, DreamWorks Animation, and Disney, among others. The newest Pillow Pets plush lines include Thomas the Tank Engine, Dora the Explorer, SpongeBob SquarePants, and Shrek and Donkey. Pillow Pets’ Disney plush characters include Mickey Mouse, Minnie Mouse, Winnie the Pooh, Tigger, Lightning McQueen (Cars), and Tow Mater (Cars). Additional new characters and styles will be introduced at Toy Fair 2012.

CJ Products offers Pillow Pets plush in a premium line for specialty retailers and a standard line for the mass marketplace. The Pillow Pets Premium plush line features softer, more luxurious fabrics and special “collector-level” branding, including an exclusive tag. The premium styles are exclusive to specialty retailers for a limited time and then introduced to the mass market as new premium styles are created.

“The premium line allows specialty retailers to offer new Pillow Pets plush before they hit the mass market,” said Jennifer Telfer, CEO of CJ Products, LLC. “This enables them to be the go-to purchasing destination for the first wave of styles.”

Warner Bros. and The Lego Group Partner for The Hobbit

Warner Bros. Consumer Products awarded The Lego Group exclusive rights to develop build-and-play construction sets based on The Lord of the Rings trilogy and the two films based on The Hobbit.

The multiyear licensing agreement grants access to the library of characters, settings, and stories for The Lord of the Rings property, as well as films The Hobbit: An Unexpected Journey and The Hobbit: There and Back Again. Lego’s The Lord of the Rings construction sets are slated for a rolling global launch beginning in June in the U.S., with Lego’s The Hobbit: An Unexpected Journey sets scheduled for later in the year.

The Hobbit: An Unexpected Journey from Academy Award-winning filmmaker Peter Jackson is slated to premiere December 14, 2012.

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