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Sex and the City Fragrances Land in Europe

Sex and the City has inspired a line of signature eau de perfumes created by Givaudan under a licensing agreement  between HBO and JTG Trading Company, which will manufacture and distribute the collection worldwide.  Two new fragrances, “Sex and City” and “Sex and the City by Night,” as well as “Sex and the City” Body Collections sets, will debut in Europe this month.

The new fragrances were developed by three of Givaudan’s perfumers:  Adriana Medina, known for her creations for Gwen Stefani and Ed Hardy; Rodrigo Flores-Roux, who has created scents for Tommy Hilfiger, Hugo Boss and Estée Lauder; and Claude Dir, the fragrance creator behind Bobbi Brown and Tommy Hilfiger colognes.

“The Sex and the City series continues to resonate with women worldwide,” says James Costos, vice president, Global Licensing & Retail at HBO.  “The appeal of the four main characters, who are as unique, complex and trendy as any woman aspires to be, symbolize the show’s eternal allure.  We’re extremely pleased to partner with Givaudan – the global leader in the fragrance industry.  Their elite perfumers have developed fragrances that capture the essence of Sex and the City and JTG Trading Company has the expertise to execute our vision and deliver this collection around the world.”

Debra Restler Promoted at Beanstalk

Debra Restler has been named associate vice president of business development & marketing at Beanstalk. She is responsible for forging new client relationships for the agency across multiple industries, including corporate brands, celebrities, and entertainment properties. In addition, she oversees all aspects of the agency’s corporate communications, continuing to build awareness of Beanstalk as an innovator in the licensing industry.

Restler, who previously held the role of director of business development & marketing, has worked for Beanstalk for the last 12 years. She will report to Allison Ames, senior vice president of brand management.

Welcome to the New

You may notice something different around here.

We’ve updated our website to a new, modern, easy-to-follow design. We’ll still have the great feature coverage we’ve always had on, but now we’ll have a streaming list of deals in the middle column—much easier for you to see what’s going on in the business on a day-to-day basis. In addition, we’ll have longer, more in-depth feature stories for our main column, and our Twitter streaming to the upper-right hand side of the page.

If you don’t get The Licensing Book, subscribing is now easier than ever. Just click the link at the top right of the page to send us an email. You can follow the other link to see our latest issue online—in this case our Fall 2011 issue, covering Rock & Roll licensing and Brand Licensing Europe.

We’d love to hear from you about the redesign, so drop us a line at, and happy reading!

—Bryan Joiner
Editor in Chief, The Licensing Book,

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