The Licensing Blog

zithromax 250mg,where to buy Valtrex? Buy Synthroid - Levothyroxine,buy Clomid

Chiquita Brands Chooses Beanstalk as Licensing Agency

Chiquita Brands, an international marketer and distributor of fresh food products, appointed Beanstalk as its licensing agency.

Chiquita is the No. 1 consumer-preferred banana brand globally and has more than 90 percent brand awareness in its key European markets. Beanstalk is tasked with developing the strategic licensing program for Chiquita in quality food brand extensions across Europe and the Middle East. Nancy Bailey & Associates manages the Chiquita Licensing Program in the U.S. This is one of the first global assignments resulting from the merger of Nancy Bailey & Associates and Beanstalk in December 2010.

Ciarán Coyle, Beanstalk’s managing director, international, said, “This is an exciting time for the Chiquita brand. Consumers’ fast-paced lifestyles today demand convenience but also quality and freshness. There is an increasing awareness of and focus on natural ingredients and eating for health. There are significant market opportunities now for a brand such as Chiquita, renowned for its commitment to freshness and real fruit taste, to innovate and add value to the food categories with the inclusion of its high-quality fruit.”

Beanstalk will be exhibiting at the Brand Licensing Europe trade show at London Olympia, October 18-20, stand No. D055.

Atlantyca Creates Geronimo Stilton Scholarship Program for Chinese and Italian Women

Atlantyca Entertainment announced this week the inauguration of the Geronimo Stilton Scholarship Program, a €10.000 fund created to encourage women to study international business and trade exchange between Italy and China.

The scholarship will be awarded to two women, one from China and one from Italy, who are pursuing Master of International Business degrees. The Chinese student will be invited to attend the Master of International Business (MIB) of Università Cattolica di Milano. The Italian student will be invited to attend Fu Dan University of Shanghai. Both students will be offered a full year of study in international business at these prestigious universities.

The Italian student will be chosen this month, and the Chinese student will be named in March.

“We are eager to encourage more young women to enter the challenging field of international business in an even more challenging market like the Chinese one with a scholarship that will help young women achieve independence in a field typically dominated by men,” said Atlantyca Entertainment CEO Claudia Mazzucco “To invest in this educational endeavor demonstrates our confidence in the Chinese marketplace, a country that continues to offer us enormous success and tangible business opportunities.”

Mazzucco was bestowed with the 2010 Manager Woman Award by Fondazione Italia Cina, in recognition of her continued dedication to creating and implementing a flow of innovative ideas to consistently support the expansion of children’s literacy between China and Italy. Fondazione Italia Cina in partnership with Milano Finanza, bestowed the award at the annual awards ceremony held November 2010 in Milan.

Atlantyca Entertainment maintains an office in Beijing, which opened in 2010, dedicated to business development activities with primary focus in publishing and translation rights internationally. Atlantyca represents some of today’s leading literary properties, including Mondadori’s top properties and works with leading publishers including Qingdao Publishing, Tianjin Chinese World Books, and People’s Literature Publishing House. Translation agreements, for the company in China, surpassed more then 360 in Atlantyca’s first year of establishing the office.

Mind Candy Rolls Out Monstrous Licensing Program

Ahead of Brand Licensing Europe next week, Mind Candy revealed a monster licensing program for global kids hit Moshi Monsters, with more than 40 UK licensees on board, another 60 signed internationally, and six recent hires bolstering the global licensing team. Mind Candy’s head of global licensing, Darran Garnham, has grown the team from two to nine people, and increased its partner lineup from nine to more than 100 since January.

Licensing Partners
UK: The company started this year with a toy launch from Vivid (master toy partner). Its premium partner lineup included Penguin (publishing), Topps (trading cards), Winning Moves (Top Trumps), and SkyJack (magazine). Mind Candy has since announced deals with Ty (beanie babies), Activision (Nintendo DS), and Mega (construction blocks). With more than 40 licensees now signed up for the UK, new partners hitting shelves this side of Christmas include E-max (claybuddies), Lazerbuilt (DS accessories), Prima Games (game guide for the DS), Smith and Brooks (daywear), Cooneen and Misirli (nightwear and underwear), Character World and Worlds Apart (bedroom textiles), Gemma International (greeting cards, party wear), Paper Project (stickers), Amscan (foil balloons), Lightbody’s (cakes), Bon Bon Buddies (confectionery – advent calendars), Spearmark and Milkshake Creations (lunchware and tableware), Trademark (bags), and H Grossman (wheeled).

U.S.: The U.S. program now has more than 50 premium partners on board across softlines, toys and games, hardlines, publishing, novelty, activity, back-to-school, and celebration. Category announcements will follow in the coming weeks.

Australia: Mind Candy’s local licensing agent Fusion has brought in 11 partners across categories including a QSR, softlines, and apparel. Deal announcements will follow.

European plans are currently in development with announcements imminent.

Team Expansion

UK Team
Clare Wiggins joins from Chapman Entertainment as head of Moshi Live and is set to establish and develop the live experiences for Moshi users. Mind Candy is looking at all formats from a live music tour to immersive branded attractions in theme parks.

Ex-Disney exec Sarah Hodges joins as retail partnership manager, working with licensees and retailers to head up the strategy for Moshi at retail.

Long-standing Mind Candy producer Jack McCall has made an internal move to head of product development, working closely with all partners to ensure the integrity and fun of the brand is carried through within every product.

Matt Shone joins from Firebox as contracts & royalty manager, and Dave Tovey, Mind Candy’s UK licensing manager, remains central to the team, having joined at the start of this year.

U.S. Team
Caitlin Gutekunst joins as licensing manager, Americas, reporting to Eric Karp, head of licensing, Americas within Mind Candy’s New York office. Brad Schultz was recently announced as head of Moshi TV, working out of Los Angeles on a new VOD platform that’s currently in development.

Mind Candy is currently looking into plans for international expansion with further announcements anticipated early next year.

Michael Acton Smith, CEO and founder of Moshi Monsters will talk about the company’s growth and future plans during his keynote speech at Brand Licensing Europe, October 18, 1 p.m., at the Licensing Academy, which is open to all BLE attendees.

Babar Turns 80 with New TV Episodes, Books, and Licensed Goods

Babar celebrates his 80th anniversary this year, and Nelvana Enterprises and The Clifford Ross Company have planned a number of activities to honor the world-famous elephant in the legendary green suit.

A second season of the CG-animated TV series, Babar and the Adventures of Badou, with a further 26 half-hour episodes (52 x 11 minutes), is being produced with international delivery beginning this month. The first season airs on many international broadcasters, including Disney Junior in the U.S. and TF1 in France where it captures 28 percent average market share of kids aged 4-10 in its morning slot on Tfou (source: January-June 2011 – Médiamétrie).

Babar will be featured in the Toy Gallery at the Musée des Arts Décoratifs in Paris from December 8 to September 2. The history of the Babar books will be presented through a selection of 100 original illustration boards from institutions including the Bibliothèque Nationale de France and The Morgan Library and Museum in New York City. Along with photo archives, the exhibition will display items such as plush toys, games, action figures, and toys on wheels from as early as 1930, along with contemporary licensed products. It will pay tribute to Babar author and illustrator Jean de Brunhoff and his son, Laurent, who took over from his father in 1941. The Musée des Arts Décoratifs and the Bibliothèque Nationale de France have partnered on the publication of a catalogue for the exhibition. A selection of “classic” Babar items will be available for sale at the Musée’s gift shop.

Other notables for Babar’s anniversary year include:

In August, Abrams Books for Young Readers released the latest book from Laurent de Brunhoff, Babar’s Celesteville Games. Throughout 2011, Abrams will reissue Laurent de Brunhoff’s classic Babar books in a new format as the 80th anniversary celebrations continue.

In France, a line of books based on the new TV series has been introduced by Hachette Jeunesse, and the company plans to publish 50-60 titles during the next three years.

Licensed products based on the new TV series hit the market this year. TF1 Licences is the agent for the brand in France and Benelux. Major licensees onboard include Lansay, Bayard, Hatier, Sun City, CTI, Dujardin, Vilac, and Smoby.

Kids will also have the opportunity to share unforgettable moments with Babar during their holidays in 16 Hôtels-Clubs Nouvelles Frontières around the world.

Justin Bieber Tops Survey of Kids’ Interests

Last month, The NPD Group asked, “What would the kids you know say is the hottest new thing these days? It might be a celebrity, movie, TV show, toy, game, hobby, sport, website, brand, or retail store.” The group fielded answers for three weeks, compiling 7,116 mentions of things kids are into at the moment. The results are in, and they all point to big brands, which is a good sign for licensing.

9% Justin Bieber
4% Cars (franchise)
3% Xbox 360
2% Disney
2% iPad
2% iCarly
2% Dora the Explorer
2% Nintendo Wii
2% Transformers
2% iPod

Justin Bieber remained top of the list in this follow-up to The NPD Group’s May 2011 survey, in which Bieber captured 10 percent of total mentions, followed by Xbox 360, Nintendo Wii, Dora The Explorer, Cars (franchise), iPad, SpongeBob SquarePants, Disney, and video games, all at 2 percent of total mentions. Thor rounded out the Top 10 in May with 1 percent of mentions.

(The NPD Kids Industry Data Service (KIDS) provides monthly insight into purchases made on behalf of kids up to 14 years of age across product categories with an emphasis on licenses and brands. In addition, each month The NPD Group asks an open-ended, unaided question designed to provide insight into what is top-of-mind with kids today.)

Melissa Tinklepaugh

Jack Spade Releases Coca-Cola Collection

Men’s brand Jack Spade partnered with Coca-Cola to celebrate the beverage brand’s 125th birthday. Jack Spade released a limited-edition collection of totes, T-shirts, baseball caps, posters, and iPhone covers that became available October 5 in Jack Spade stores,, and select specialty stores.

The collection draws design cues from memorable Coca-Cola campaign slogans. A Jack Spade tote, the Coal Bag, is emblazoned with “It’s The Real Thing” and produced in Coca-Cola classic red and white shading. Jack Spade created posters with tag lines from 1971’s “I’d Like To Buy The World A Coke” and 1989’s “You Can’t Beat The Feeling.” A trio of limited-edition T-shirts feature all-American foods, while nodding to Coca-Cola as a refreshing accompanying beverage.

Reaching further into Coke’s history, Jack Spade repurposed the interlocking C’s featured on merchandise from the 1910s, now using them on baseball caps reminiscent of the earlier era.

An iPhone 4 cover features the Coca-Cola logo alongside the Jack Spade logo, including its signature “Jack Spade, Warren Street, New York,” tag.

Twentieth Century Fox Television Names Jeffrey Godsick President of Consumer Products

Twentieth Century Fox Television has named entertainment marketing executive Jeffrey Godsick to the position of president, Fox Consumer Products. Godsick will oversee all of Fox’s consumer products activities and staff, reporting to Twentieth Century Fox Chairmen Gary Newman and Dana Walden, and starts immediately. Robert Marick, EVP of Consumer Products, remains on board, reporting to Godsick.

Godsick will oversee the worldwide licensing of Fox’s portfolio of film and television properties across platforms including interactive gaming, themed entertainment, television promotions, literary publishing, and a wide array of consumer product categories. Headquartered in the operating unit’s West Coast office, Godsick will manage both its Los Angeles and London-based operations.

Previously, Godsick held several senior marketing positions at Twentieth Century Fox’s feature film division, most recently as senior executive vice president. He began his tenure at Fox in 1995, as SVP, publicity, and was upped to EVP of marketing a few years later. He left the studio in 2006 to become president of Fox-Walden, where he oversaw all aspects of the campaigns for the company’s slate of feature films. Godsick returned to Fox in 2008 as EVP, before his promotion earlier this year to senior executive vice president. Throughout the years, Godsick has played key roles in the studio’s campaigns for Rise of the Planet of the Apes, X-Men: First Class, Rio, Avatar, the Ice Age films, the Star Wars films, the original X-Men film trilogy, Moulin Rouge, Independence Day, and many others.  Before joining Fox, Godsick was a senior executive at Rogers and Cowan, where he oversaw all domestic and international film operations as well as the firm’s London office.

Godsick began his career at Columbia Pictures as an assistant field manager, working on the films The Karate Kid and Ghostbusters, among many others. A graduate of Tulane University, Godsick sits on the board of trustees of Camp Ronald McDonald for Good Times, is a member of the Academy of Motion Picture Arts and Sciences, and is a member of the advisory committee of the Los Angeles Film Festival.

My tribute to Steve Jobs

Two weeks ago, I went shopping for a new phone. My old carrier had abysmal service (take a wild guess which one) and I was ready to trade my first-generation iPhone, which I had used for nine months. There are many things I loved about it, including the seamless ability to play a daily quiz and beat my brother senseless in Words with Friends. The iPhone 4 would allow me to do these things faster and in more places, and, with my new wireless carrier, I’d be able to talk on the phone as well.

I chose the Droid Incredible 2.

I’m a compulsive Mac user. Since I entered college, the amount of time I’ve spent not using a Mac, personally or professionally, is about nine months. I bought an iMac in June. I find PCs unwieldy and confusing. I’m one of those people.

The iPhone’s creature comforts are profound—and, to be perfectly honest, I feel comfortable ditching them because I still have access to them on my old phone, which is now effectively an iPod Touch. But that’s only part of it. A company long exhorted us to “Think Different,” and many of us, myself included, literally repaid them for that piece of advice, while not particularly following it. If the hundreds of thousands of people draped over their computers for the iPhone 4S rollout taught us anything, it’s that many people see Apple as the One True Company, having given up on the competition.

That’s fair, but it’s not necessarily thinking different. I wanted to see what else was out there. That’s why I got the Droid. I love Apple, but I think for myself. I learned it from Steve. Rest in peace.

—Bryan Joiner

Jakks Pacific’s Tollytots Division Signs Agreement for Rubik’s Toys

Jakks Pacific’s Tollytots division has signed a long-term agreement with Seven Towns Limited, the owners of Rubik’s Cube, to manufacture, distribute, and market a line of early learning preschool toys, named Rubik’s Clever Kids.

It has been more than 30 years since Hungarian university lecturer Dr. Erno Rubik invented his mind-boggling colored cube and introduced it to the world. Rubik’s Clever Kids preschool line builds on parental recognition of the Rubik’s brand and offers a unique approach to developmental toys for young kids featuring a variety of fun activities while at the same time teaching important developmental and motor skills through the use of colors, shapes, and puzzle-solving.

The deal was brokered by The Sharpe Company, Inc., which represents Rubik’s Cube in North America on behalf of Seven Towns Ltd., international developers, agents, and licensors for many of the nation’s favorite toys and games, and the owner of the rights to the Rubik’s brand.

Tollytots expects to launch the Rubik’s product line at retailers nationwide next fall.

Mega Brands Partners with Mind Candy

Mega Brands, Inc. has entered into an exclusive, multiyear international licensing partnership with online games developer and entertainment firm, Mind Candy, to develop creative toys based on the global kids’ hit Moshi Monsters.

Under this agreement, Mega Brands will work closely with Mind Candy to develop a full range of Mega Bloks construction sets, as well as 3-D Breakthrough puzzles for the global marketplace. The licensed products by Mega Brands will debut worldwide for the holiday season.

Darran Garnham, head of global licensing for Mind Candy, says, “This is a hugely exciting deal for Moshi Monsters. We’re in the privileged position of partnering with some of the worlds most premium licensees, and this is a fine example of that. We look forward to bringing the Mega range to shelf in time for holiday 2011.”

Related Posts Plugin for WordPress, Blogger...