The Licensing Blog

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Uglydolls to Star in Feature Film

According to news just published on, the Uglydolls will star in their very own feature film. The film will be produced by Chris Meledandri’s Illumination Entertainment, which created Despicable Me.

If you have paid any attention to this blog, well, ever, you would know our fondness for Uglydolls is pretty much beyond measure, so this is a special day for us. We’re going to celebrate with tacos.

—Bryan Joiner

CBS and Rubicon Team for Star Trek Resort in Jordan

Rubicon Group Holding, a diversified global entertainment organization producing innovative digital animated content and location-based attractions, will design and produce The Red Sea Astrarium (TRSA), a 184-acre themed entertainment resort located in Aqaba, Jordan, which, through a license from CBS Consumer Products, will prominently feature an attraction inspired by the 2009 international hit motion picture, Star Trek.  The “Star Trek” attraction is being creatively developed by Paramount Recreation.

RGH has joined with CBS Consumer Products and Paramount Recreation to create a stunning Star Trek-themed center that will deliver a variety of multi-sensory 23rd-century experiences, culminating with a state-of-the art space-flight adventure that takes real-time immersive entertainment experiences to bold new heights. This exciting, world-class attraction will serve as the cornerstone of the TRSA sector’s world of tomorrow. This will mark the iconic property’s first themed entertainment venue outside the United States.

Rubie’s Signs Major Deal With KISS

KISS and Rubie’s Costume Company today announced a worldwide licensing deal to recreate the iconic style of KISS with costumes, masks, wigs, and accessories for adults and children.

“I’ve always said you may not be able to look like KISS, but you can always feel like KISS. We’ve finally changed that, and I’m jazzed to see all the Starchilds and other KISS members in full uniform this year!” said Paul Stanley of KISS.

“With your new KISS costumes, you will release the Demon within you. You are the God of Thunder!” said Gene Simmons of KISS.

“This line of KISS costumes and accessories offers something for the rock star in all of us,” said Howard Beige, Executive Vice President of Rubie’s. “The catalog will cover a variety of price points and include complete KISS costuming for fans of all ages. It’s a great collection of must-have gear.”

Retailers can preview KISS costumes and accessories now at Orders will be accepted in Summer 2011. Merchandise will be screaming into retail stores everywhere and available at in time for Halloween 2011.

Eating Away Sorrows with Licensing

If you were born in Boston, like I was, last night was not a good night to be a sports fan. Not only did the Red Sox get rocked (Lackey!), the Celtics lost their second-round NBA series to the Miami Heat.

We’re inclined to eat away our troubles with some of New York’s famous pizza. Of course, people in Miami, or Celtics-haters, might be celebrating with a pizza party. If they are, Pizza Prints can help them celebrate in style with an officially-licensed Heat pizza print for their pie.

It makes us sad, but we are not sore losers. Fair is fair.

—Bryan Joiner

Princess Catherine Royal Wedding Doll from Charisma Brands

Charisma Brands, the California-based designer, developer, and marketer of award-winning dolls, announced today the much anticipated Princess Catherine—The Royal Wedding doll is now available.

The Royal Wedding doll is complete with a replica Wedding Invitation Certificate of Authenticity and is dressed in a replica of the Kate’s wedding dress worn on April 29th, the day of The Royal Wedding.

“We had our costume designers standing by the day of the wedding to replicate the stunning dress and worked around the clock to have this authentic doll done in record time,” says Peggy Vicioso, VP Marketing & Product Development for Charisma Brands.  “We are pleased to be first to market with the actual doll in her actual dress”

The exquisite Paradise Galleries doll is most affordable collectible Royal Wedding doll on the market today at just MSRP $99. The life-like features capture all of the elegant and classically simple details of the “best kept secret” royal wedding dress. From the royal family’s heirloom tiara to the delicate lace detailing on the bodice, sleeves and overlay accents on the dress, to the elegant and regal train has been recreated to reflect the original designer dress. Kate stands approximately 17 tall in her high heels and is crafted in exclusive Caressalyn vinyl.

The Benefits of Licensing Smaller Brands

We like trains and we like Joel Barnett of Brentwood Licensing, who contributed an article to Spring issue (we’re finishing it up now!) about the opportunity to license smaller brands. To that end, we’re happy to share some news that we received last night:

Brentwood Licensing, LLC has been selected by Licensing Management International LTD to represent the Morton Media Group Limited magazine titles and images in the USA. These magazines and images include, Classic American, The Classic Motor Cycle Magazine (with images and magazines covers dating back to 1903), Scootering Magazine, Aircraft publication, Old Glory Titles, The Railway Magazine, and others. The magazine covers and thousands of images are a pictorial history of the railroad, motorcycles and other transportation vehicles in the UK and around the world.

Congrats Joel! Keep the deals (and articles) coming.

—Bryan Joiner

A New Friend

Lost in the packing and unpacking of boxes over here was the news that a new Uglydoll was released, which to us is kind of like when they pick a new Pope, but, you know, with Uglydolls.

Meet Suddy. Here’s her description:

“Suddy is a very busy girl with a lot going on. She’s got no time for slow pokes and doesn’t want to wait around for laggards. If you want to keep up with her, you’ll have to live life in the fast lane. That means waking up in the morning and lived your life to the fullest! But what does that mean? It means she loves you and also candy.”

Suddy loves candy and we love Suddy, but that doesn’t mean we love candy. Candy is a sometime food. Suddy is an all-the-time friend. Write it down. We just did.

A Room With A View

The Licensing Book has moved up in the world. We’ve exchanged our third-floor hideaway on Fifth Avenue for a 16th floor workspace on Seventh Avenue. Goodbye Korean food and Museum of Sex; hello F.I.T. and Penn Station.

We’ll keep licensing updates coming over the next few days, but they may be a bit slower than normal because we’re looking longingly out the window at the pretty clouds. The view here is toward the Hudson River, Jersey, Pennsylvania, Ohio, Indiana, Illinois, to California, the Pacific Ocean, and beyond.

For your records, our new mailing address is:

The Licensing Book
307 Seventh Avenue, Room 1601
NY, NY 10001

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