The Licensing Blog

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Merchandise: Royal Wedding Rundown

In 1981, Diana Spencer and Prince Charles got married. Their eldest son, Prince William, and his ladylove, Catherine Middletonor simply “Kate,” are now set for their own royal wedding.

In the hearts and minds of British subjects, it’s been a long time coming: The pairs on-again, off-again courtship spanned nearly nine years, causing several British tabloids to nickname the soon-to-be-Royal “waity Katie.”

Well, the wait is finally over and the two got engaged in October 2010, with the wedding scheduled for April 29 at Westminster Abbey.

It took no time for merchandizing to begin—several products were already collecting dust in anticipation of the royal announcement. Fans of fairytale weddings can collect stationery by the Royal Mail, china sets from Aynsley China, and coins by the Royal Mint.

In the world of games, card game company Top Trumps has produced a limited-edition Royal Wedding pack. Categories include VIP, Age, Style Icon, Celebrity Press, and Big Day Rating.

A license has even been signed to watch the wedding on the high seas. OceansTV, a provider of in-cabin TV entertainment to cruise line companies, has signed a non-exclusive distribution agreement with BBC World News for the licensing of the channel’s Royal Wedding coverage.

The BBC will be broadcasting live throughout the day, including from within Westminster Abbey during the ceremony.

Royal Caribbean International, Princess Cruise Lines, P&O UK and Holland America are amongst the fleets that will be showing the Royal Wedding coverage to their passengers.

Here’s hoping the two have a long-lasting marriage.

—Mackenzie Allison

Family Guy Comic Hits Newsstands this Summer

Move over Archie: Peter Griffin and the gang are headed into comic book territory. Titan Comics, a publisher of licensed entertainment properties in the U.S., Canada, UK, Australia, and New Zealand, and Twentieth Century Fox Consumer Products, recently announced the launch of the Family Guy comic series, based on the hit animated Fox show.

The comic will follow new exploits of the Griffin family and their fellow Quahog, Rhode Island residents.

Artwork for the comic series is provided by comic artists SL Gallant (G.I. Joe, Torchwood) and Anthony Williams (Judge Dredd, Superman, and Batman).

The first Family Guy comic will hit U.S. newsstands and specialty comic book stores July 27.

Thor Coming to a 7-Eleven Near You This Month

The mega chain 7-Eleven is known for 24-hour service, hot dogs and the famous Slurpee. For the month of April, the Slurpee is getting a facelift in the form of Thor superheroes. A promotion for the Marvel Studios and Paramount Pictures May 6 release, select 7-Elevens in the U.S. and Canada are carrying 10 different collectible cups for its Slurpee and Big Gulp beverages, including two limited-edition molded plastic mugs featuring Thor and the Destroyer, one of the villains in the movie. Among the eight collectible cups are featured Thor’s nemesis and stepbrother Loki, and Sif, a goddess who carries a big sword.

In addition, during the month of April, the recently launched Slurpee app will be re-imaged with a Thor overlay, and visitors will be invited to check in via Foursquare at 7-Eleven stores around the country. With every check-in, Slurpee fans will accumulate prizes and Slurpee Rewards points redeemable by phone or at

Directed by Kenneth Branagh, this is the first full-length feature film about Thor. A 7-Eleven store will also make a cameo appearance.

Gotta love product placement, right?

Turtles in a Half Shell to Get Comic Book Facelift

It has been more than 25 years since The Teenage Mutant Ninja Turtles graced the pages of a comic book, but that will all change this summer thanks to a long-term agreement between Nickelodeon and IDW Publishing. The agreement, which will include an all-new installment of the original Teenage Mutant Ninja Turtles comics and graphic novels, was announced last week at WonderCon in San Francisco.

The comics are part of a larger initiative to bring the heroes in a half shell to a new generation of fans.

Nickelodeon will premiere a CG-animated version of the Teenage Mutant Ninja Turtles in fourth quarter 2012.

New Spider-Man Game this Fall

Activision Publishing, Inc. and Marvel Entertainment, LLC, have announced a new game, Spider-Man: Edge of Time. The game was developed by Activision-owned studio Beenox and is slated for release this fall.

What to Expect
In the game, Spider-Man is tasked with his greatest challenge ever: Saving himself. The game challenges the player to take on the roles of both classic Spider-Man and Spider-Man 2099 to correct a time stream gone awry and prevent a catastrophic future brought on by the untimely death of Peter Parker.

The game features all-new “cause-and-effect” gameplay, where players will see how the immediate, and sometimes unexpected, effects of their actions as one Spider-Man change the timeline of the other Spider-Man.

Attendees at WonderCon 2011 in San Francisco, CA, can get a sneak peek and learn more about the game on the Activision/Spider-Man panel on Saturday, April 2, at 4:30 p.m. in Room 103.

Huffy Teams with Marvel Entertainment

Bicycle company Huffy Corporation recently announced a licensing agreement with Marvel Entertainment, LLC, to produce products for five Marvel properties. Huffy will support Marvel Studios’ upcoming Thor, Captain America: The First Avenger, and Marvel Studios’ The Avengers movies with products at select online and brick-and-mortar retail outlets in the U.S. and Canada.

Huffy bicycles and scooters for Spider-Man Classic and Marvel Heroes are in development and will be available to the same retailers. The agreement marks the first partnership of the two brands.

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