The Licensing Blog

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CBS Consumer Products Expands Merchandising Deals

CBS Consumer Products is expanding the reach of its Television City banner in 2011 with new merchandising deals for TV properties including The Beverly Hillbillies, Dynasty, Twilight Zone, Brandy Bunch, Happy Days, and Cheers.

Here’s a breakdown:

518 Apparel will make apparel and loungewear based on 7th Heaven, The Andy Griffith Show, The Beverly Hillbillies, Beverly Hills 90210, Brady Bunch, Cheers, Dynasty, Family Affair, Gunsmoke, Happy Days, Hogan’s Heroes, Laverne & Shirley, Little Rascals, Melrose Place, Mighty Mouse, Mod Squad, Mork & Mindy, My Three Sons, Rawhide, Solid Gold, and Taxi.

Mattel will produce Barbies based on Elly Mau Clampett from The Beverly Hillbillies, and Alexis Colby and Krystle Carrington from Dynasty.

Bif Bang Pow will manufacture gifts and collectibles based on Twilight Zone.

Dynomighty will produce wallets based on Brady Bunch, Cheers, Happy Days, Mighty Mouse, Mork & Mindy and Taxi.

Mad Engine will introduce t-shirts based on The Beverly Hillbillies, Beverly Hills 90210, Brady Bunch, Brady Kids: The Animated Series, Cheers, Fonz and the Happy Days Gang (Animated), Gunsmoke, Happy Days, Have Gun Will Travel, Love Boat, Melrose Place, Mighty Mouse, Mork & Mindy, Mork & Mindy (Animated), Rawhide, Taxi, Twilight Zone, Twin Peaks, Walker Texas Ranger and Wild Wild West.

Westland will manufacture gift items based on Brady Bunch, Cheers, Happy Days and The Little Rascals.

Twentieth Century Fox and Sephora To Launch OPI Nail Color Collection

Twentieth Century Fox Consumer Products has teamed up with Sephora Americas to develop an exclusive collection of nail colors and prints for Glee. The “Sephora by OPI goes Gleek Chic” collection will feature a limited-edition range of 10 new nail color shades and three print nail design appliqués inspired by the show’s cast, music numbers and comedic references. The collection will be available February 3rd exclusively at all major Sephora locations in the U.S and Canada. Its launch will coincide with the special episode of Glee that will air following Super Bowl XLV on FOX.

Generator Rex Costumes from Rubie’s to Premiere This Halloween

Rubie’s Costume Co., Inc. has signed a deal for Halloween costumes based on the action-adventure series Generator Rex. The upcoming Generator Rex costume line will be for kids and will be based on the most popular characters from the television show, such as Rex and his evil counterpart Van Kleiss. Rubie’s Costume Co. signed the deal with Cartoon Network Enterprises (CNE).

MESH To Produce Apparel Lines Featuring Several Music Icons

According to a recent post on, Music, Entertainment and Sports Holdings (MESH), whose partners include Tommy Hilfiger and Li & Fung, reportedly is in talks with Universal Music Group, which owns Bravado, to develop apparel collections for the Rolling Stones, Lady Gaga, Justin Bieber and other famous musicians. The new brands from MESH and Bravado could launch as soon as this fall, although neither company commented for the report.

MESH, which was formed in July, is negotiating with Universal Music Group, which owns Bravado, to do worldwide deals for a host of musical stars. The arrangement would involve developing full apparel lines for Bravado’s entertainment clients.

The first deal signed by MESH was the new Jennifer Lopez and Marc Anthony lifestyle fashion venture with Kohl’s Department Store, which was unveiled in November.

Beetle Bailey Menswear Collection

The University of Missouri, my alma mater, is known for two things: having the first—and best—journalism school in the country and the distinction of having Brad Pitt as a former student…although he opted for Hollywood over earning a degree. However, the school has several other notable programs of study and a few more famous grads, including Beetle Bailey creator Mort Walker. A large statue of his iconic comic strip character even welcomes visitors to the Alumni Center.

I was instantly reminded of my days at “Mizzou” when I heard about the new clothing line inspired by Mr. Bailey. The Americana and military-infused menswear and accessories collection was created by fashion designers Darren Romanelli and Hitoshi Tsujimoto in conjunction with King Features Syndicate. The limited-edition line will be unveiled at PROJECT New York January 16-18.

As an added bonus, the fashion industry will salute Beetle Bailey with a comic strip retrospective exhibit and a special appearance by Mort Walker.

I wonder if Mr. Walker considers himself a trendsetter? I would love to see his fashion tips in the next alumni newsletter.

-Mackenzie Allison

Mimoco Teams With Warner Bros.

Mimoco, creator of the MIMOBOT line of designer USB flash drives, and Warner Bros. Consumer Products, on behalf of DC Entertainment, announced a licensing partnership at CES for a collection of USB flash drives veatures  DC Comics’ super heroes and villains. The designer character-based flash drive collection leads off with a vintage 1939-era Batman now available in a limited edition run of 5,000 units, and later joined by a full Batman wave of flash drive designs in February including Robin, Catwoman and The Joker. More MIMOBOT series based on additional DC Comics’ characters, including Green Lantern, Superman and The Flash, will follow in the near future.

Hornby Acquires Master Toy License for Olly The Little White Van

UK creative agency Ideas at Work has signed a pan-Europe and Australia agreement with toy manufacturer Hornby, appointing the company as master toy licensee for the European and Australian markets for the upcoming animated series Olly The Little White Van.

Under the four-year license, Hornby will develop an extensive product line for Olly The Little White Van, including die-cast, push-along, friction powered and R/C vehicles, playsets and character figurines, Hornby and Scalextric sets, and jigsaw puzzles. The toys are set to debut in the UK in spring 2012.

Blip Toys Gives Video Game Rights to Activision Publishing

Blip Toys, the toy company behind Squinkies collectible figures, has granted Activision Publishing, Inc. the exclusive worldwide rights to develop, manufacture and distribute video games based on the Squinkies brand and characters. The agreement covers entertainment software products across multiple platforms such as handheld, console and connected platforms, as well as PC and mobile devices.

The new Squinkies video games are expected to debut throughout 2011, with the first Nintendo DS title for girls releasing in April.

The Sharper Image Inks Brand Management Agreement with Bradford Licensing India!

Bradford License India has entered into a brand management agreement to represent The Sharper Image licensing initiatives in India.

The Sharper Image offers products in many categories, including consumer electronics, personal care, health and wellness, home and small kitchen appliances, luggage and travel accessories, air purifiers, and many more.

Scholastic Media Enters World Of Children’s Storybook Apps

Today, Scholastic Media debuts its first children’s storybook apps designed specifically for the iPad.  Under the new brand of “Touch & Tilt” line of iPad book apps, this is Scholastic’s first foray into the children’s iPad book app market.

The three apps in the Touch & Tilt line, available on the iTunes App Store, include I Love You Through And Through, which focuses on “emotional play”; The Magic School Bus: Oceans, which has seven interactive science explorations; and Go, Clifford, Go!, which explores vehicles and motion.

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