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Brand Central Launches Restaurant Brands Division; Baja Fresh First Client

Fresh Enterprises LLC, one of the leading franchisors of Mexican casual restaurants in the U.S., has tapped Brand Central LLC, a LA-based consumer products company, as its licensing agency. In addition to top property Baja Fresh, Brand Central will also represent Fresh Enterprises’ family of brands, including the authentic Mexican restaurant chain La Salsa. Baja Fresh is the first client in Brand Central’s new restaurant division.

Brand Central will be responsible for extending the authenticity of the Baja Fresh restaurant, which doesn’t use freezers, microwaves, or can openers, into new product categories through licensing partnerships ranging from fresh refrigerated food offerings to salsas and condiments.

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