The Licensing Blog

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This is not actually where The Simpsons licensed products come from

Or is it? (It isn’t.)

Opening credits to last night’s episode, directed by Banksy.

Update to Innovation First Lawsuit Against MGA

From our friends at The Toy Book:

MGA Entertainment has responded to claims by Innovation First that allege MGA copied its Hexbug Nano line. In a press release, MGA stated that Innovation First has not served the company with a lawsuit. MGA is also stating that Innovation First admitted, as part of a sworn testimony last month to a federal judge in Los Angeles, that “the outward appearance of the current ‘Legend of Nara Battling Bugs’ toys from MGA . . . is substantially different from the outward appearance of the Hexbug Nano that the trade dress and copyright laws do not appear to be implicated.” MGA says that at the testimony Innovation First did not have any infringement claims against MGA’s Nara Bug. MGA is seeking a dismissal of the lawsuit.

New Licensees Announced for Silly Bandz

BCP Imports and licensing agency Brand Central LLC have signed several master licensee partners to Silly Bandz.

The Silly Bandz consumer products program will launch this fall and licensees include Cra-Z-Art for toy-driven collections including arts & crafts, activity maker, and more; Mad Engine has created a Silly Bandz fashion collection with a full range of apparel featuring the shapes, colors, and themes including a gift with purchase pack of Silly Bandz; an iphone application and video game from licensee Zoo Games; and University Games is in development for games and puzzles. Other lifestyle products include cell phone accessories and gadgets from ESI, gummy candy in the shape of the bandz with SMMS, and Silly “band-ages” from Ouchies.

Brand Central is seeking additional licensees in product categories including fashion accessories, bags & totes, toys, electronics, housewares, domestics, and social expressions.

Guy Does Rubik’s Cube With His Feet…

…and other videos from the Rubik’s Euro Speedcubing Championship, which was held in Budapest and won by 15-year-old Sergey Ryabko of Russia, whose three-cube solving average was 10.31 seconds. Our three-cube solving average would be 10.31 days.

This is as good a time as any to remind you that Brand Licensing Central & Eastern Europe is March 7th and 8th in Budapest, and we really want to go.

Breaking News: MGA Sued for Allegedly Copying Innovation First’s HEXBUG Nano Toy

A lawsuit asserting claims for common law misappropriation and unjust enrichment was filed last week against MGA Entertainment, Inc. in the 354th Judicial District Court for Hunt County, Texas. The lawsuit accuses MGA of manufacturing, advertising, promoting, distributing and/or selling products that were derived from innovative components of the HEXBUG Nano micro robotic toy, created by Innovation First, and seeks to recover any profits MGA has made or will make from the similar toy.

Pauly D Tries On Pauly D Halloween Costume

Jersey Shore‘s DJ Pauly D performs quality control on the DJ Pauly D Halloween costume from Rubie’s and finds it to his liking.

The Betty White Revolution Will Be On YouTube, T-Shirts

If you’re reading this, you’re Internet savvy.

If you’re Internet savvy, you know that Betty White has enjoyed something of a fourth act recently.

If you know that Betty White has enjoyed a fourth act, it should not surprise you that she’s coming out with a line of licensed products from Hoodie Buddie.

And if you know all that, it should surprise you in no way whatsoever that she’s made a bada** video to promote them.

International Truck & Engine Diecast by Mattel Debut At Toy Fair

At Fall Toy Preview next week, Mattel will debut the International Truck & Engine Matchbox. International Truck & Engine is now offering licenses.

Opportunity To Meet StinkyKids Creator at Fall Toy Preview

On Tuesday, October 5 visitors to this year’s Fall Toy Preview in Dallas will have the opportunity to meet StinkyKids creator Britt Menzies. Originally conceived as a simple drawing of her daughter as a ballerina, StinkyKids evolved into several characters and a recognizable brand. A long roster of retailers carry the products, including, Nordstrom,, Fat Brain Toys Catalog, FAO Schwarz,, FAO in Toys “R” Us,, Marshall Retail Group, Saks,, Barnes & Noble, Borders and Books a Million. StinkyKids have nearly sold out on and now trading cards and bookmarks add to the list of offerings.

The company is seeking licensees in categories including toys/games, coloring books, jewelry, stickers, keychains, puzzles, gift & novelty, party paper products, and apparel and accessories.

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