The Licensing Blog

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ONeill and Surfrider Announce Commemorative T-Shirt to Support Gulf Coast Cleanup

In an effort to raise funds for the Gulf Coast cleanup and continue to raise awareness about the dangers of offshore oil drilling, O’Neill and Surfrider Foundation have teamed up to create a limited edition T-shirt, available for purchase  on the O’Neil website and other sites online while supplies last.
Proceeds from sales of O’Neill’s Oil and Water Don’t Mix T-shirt will support the Surfrider Foundation’s Not The Answer offshore drilling campaign, which includes monitoring and response efforts in the Gulf, as well as Surfrider’s ongoing efforts to reinstate the federal moratorium on new offshore drilling.

Good Housekeeping Good Food Introduces Five New Products

Good Housekeeping Good Food is adding five new products to its pantry line. Building on the success of the brand, which launched in fall 2009, the new products are being introduced at the National Association of Specialty Food Trade (NASFT) Fancy Food Show in New York.

With the addition of two new pasta sauces, Tomato Vodka and Roasted Garlic, the category will now offer six options and range from the popular Marinara to more adventurous flavors that include artichokes, olives, and roasted peppers. Three new products will increase the dressing/vinaigrette category to a total of six with the additions of BLT Dressing, Honey Lemon Dijon Dressing, and Italian Balsamic Vinaigrette.
As Good Housekeeping celebrates its 125th anniversary, the Good Food pantry line also celebrates its success in the marketplace with placement in nearly 3,000 supermarkets since its introduction last fall.

Forum Novelties receives 2009 Vendor of the Year Award

Forum Novelties, Inc., a division of Rubie’s Costume Company, has been awarded the “2009 Vendor of the Year” Award for Best Category Development given by Spirit Halloween, a division of Spencer Gifts, in recognition of Forum’s creativity and extraordinary service.

Forum Novelties, Inc. has become a leader in the Halloween industry, as well as the joke, trick, magic, and novelty gift item business. Over the past 30 years, Forum’s product line has evolved to meet customer needs and consumer buying trends.  Forum Novelties is a manufacturer, importer, and distributor of more than 8,000 items, and only sells to the retail and wholesale trades.

Chapman and Walltastic Partner For Wall Decorations

Chapman Entertainment, UK-based producer and license holder for series Roary the Racing Car and Fifi and the Flowertots, and Walltastic, designer wallpaper mural company, announced a deal that will see the creation of wall murals for Chapman’s franchises.

“We are expanding our business to offer licensed products,” says Walltastic’s managing director Julian Evans says, “and Fifi and Roary really appealed as they hit the right target age group for us.”

Walltastic’s Roary- and Fifi-themed 3-D children’s murals are available now. Both programs air on PBS KIDS Sprout in the U.S. .

Vertigo and Novel Bring Horrid Henry to the Big Screen in Live-Action 3-D in the UK

Vertigo Films and Novel Entertainment have announced the production of a 3-D, live-action movie based on Novel’s children’s property Horrid Henry. Vertigo, producers of Europe’s first 3-D feature film, Street Dance 3D, will produce the live-action feature with Paradise FX Europe.  The film will be a co-production between Vertigo Films and Novel Entertainment.

British director and editor Nick Moore has been signed as the film’s director. Casting has already begun, with filming scheduled to take place in October and November. The film, to be shot entirely on location in the UK, is slated for release in 2011.
The live-action adventure will be the first British kid’s movie to be filmed in 3-D. The film stars Horrid Henry, Lord High Majesty of the Purple Hand Gang, as he wages his ever-constant battle against the tyranny of adults. Only this time it seems the adults really are out to get him, forcing him into an unlikely alliance with his irritating little brother Perfect Peter and the infuriating girl next door, Moody Margaret.

Sesame Teams with Mercy Corps to Help Haiti Recover

Mercy Corps and Sesame Workshop have formed a partnership to bring engaging, educational programming to Haiti’s children. Sesame Workshop has dubbed one DVD featuring two Sesame Home Videos into Creole, and produced three short original films shot in Haiti, specific to the country’s post-earthquake challenges.

The Sesame Street films provide entertainment and learning opportunities for children, and stress the importance of physical activity, healthy eating, teamwork, and play. Cinderelmo, starring Keri Russell, Kathy Najimy, and Oliver Platt, follows the trials and tribulations of Elmo as he escapes from his evil stepmother and seeks true love with a princess. Happy Healthy Monsters features Wyclef Jean, India Arie, other celebrities, and a host of Muppets promoting healthy, active lifestyles.

Accompanying the DVD releases are three live-action films created by Sesame Workshop and the filmmaker Linda Costigan after the earthquake. The films, built around original footage shot in Haiti in partnership with a local production team, promote cooperation, self-esteem, creativity, and hope. Helping Hands features children helping each other and adults with activities such as preparing food and pitching a tent; I Am Haiti reinforces the message that children will be key to Haiti’s recovery; and Recycled Car uses a metaphor of two young boys building a toy car to suggest that Haitians will build their country anew.
This Sesame Street project in Haiti is made possible through generous grants from Connie and Bob Lurie and Motorola Foundation to Sesame Workshop.

Mercy Corps will distribute 1,000 DVDs of the films throughout Haiti, and may distribute up to 5,000 additional copies in the coming months. The DVDs will be sent to schools, orphanages, hospitals, health clinics, and youth centers. The Sesame Street episodes are also being screened at Cinema Under the Stars (Sinema Anba Zetwal), a Mercy Corps-supported tour of interactive open-air events that use film, music, and skits to educate and entertain tens of thousands of Haitians in earthquake-affected areas.

The films will be integrated into Mercy Corps’ Comfort for Kids program, which trains parents and other caregivers to help children emotionally recover from the earthquake.
Comfort for Kids is part of Mercy Corps’ multi-faceted response to the earthquake that struck Haiti on January 12. The organization has delivered emergency food supplies, enabled nearly 6,400 Haitians to earn much-needed income, and created drainage ditches, clean water systems, and latrines. Mercy Corps is also providing income opportunities for people in Haiti’s Central Plateau, where hundreds of thousands fled after the earthquake.

Bloomsbury Inks Deal With Zoological Society of London

Bright Group International (BGI) and the Zoological Society of London’s London Zoo announced details of their joint publishing program today. The deal sees BGI’s Bloomsbury heading publishing for content related to the society’s cornerstones of conservation and education.

ZSL London Zoo’s history spans from the 19th century, with Bloomsbury planning to take full advantage of the organization’s brand power and familiarity. Planning to trasition the stories the zoo already tells its visitors into children’s books, Bloomsbury recently introduced Hallmark UK’s Country Companions franchise into the publishing realm.

SpongeBob SquarePants and Dora the Explorer come to GPS

Nickelodeon has announced the launch of two new location-based guides featuring the voices of SpongeBob SquarePants and Dora the Explorer. Published by Spot It Out, LLC, and available for Tom Tom and Garmin GPS systems, the guides help parents identify thousands of family-oriented activities and fun destinations to enhance trips and family outings while being guided by the voices of SpongeBob SquarePants or Dora the Explorer.

The new guides use GPS technology to provide parents with a fun way to navigate a family road trip. Infused with’s detailed lists of great restaurants, hotels, parks, and shops from all over the United States, the guides are specifically engineered to help parents answer the age old question, “What can I do and where can I go with the kids?”
Nickelodeon – Swell Family Destinations with SpongeBob powered by ParentsConnect includes tens of thousands of family-friendly locations across the country. Each listing comes with a brief, detailed review and description, operating hours, cost, and more. Simply choose one of SpongeBob’s favorite places and the GPS will guide the car to the location using SpongeBob’s voice. Nickelodeon – Dora the Explorer’s Guide to Family Adventures powered by ParentsConnect includes the same rich content, but with the voice and trademark phrases of Dora the Explorer.
Both options are available now at, Fry’s Electronics,, and other on-line retailers.

Disney Goes Designer for Toy Story 3 Fashions

Last week, Disney Consumer Products (DCP) unveiled limited-edition Toy Story 3 designer T-shirts by designers Henry Holland, Victor Glemaud, Jonathan Saunders, Costello Tagliapietra, and Cassette Playa at a private celeb-studded fashion unveiling at REVOLVEclothing boutique in West Hollywood.

Each designer was inspired by a Disney∙Pixar Toy Story 3 character: Rex, Hamm, Woody, Jessie, and Buzz Lightyear. The T-shirts became available on June 18, coinciding with the film’s release, and are being sold exclusively at the REVOLVEclothing boutique and the REVOLVE online store.

Produced by Mighty Fine, Inc., there are five T-shirt designs in total, which are available in both men’s and women’s styles.

Spin Master Files Trademark Lawsuit Against Crayola

Spin Master, Ltd. has filed a trademark infringement lawsuit in the United States District Court for the Central District of California against Crayola, LLC and its intellectual property holding company, Crayola Properties, Inc.

The lawsuit alleges that Crayola knowingly, willingly, and unlawfully is infringing and intends to infringe on Spin Master’s Liv trademark with its Liv Crayola line of products that is targeted at young girls. The line launched last June.

Spin Master is seeking damages, attorney’s fees, and a permanent injunction barring Crayola from infringing on Spin Master’s Liv trademark.

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