The Licensing Blog

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Precious Moments hits it big with Small Hands Bible for Girls

The Precious Moments Small Hands Bible for girls has made the top 20 bestseller list of the Evangelical Christian Publishers Association (ECPA), appearing at number 18 for the month of February, 2010. The Small Hands Bibles were also on Parable Stores bestseller list from October through January.

These Bibles, designed specifically for children, feature Samuel J. Butcher’s renowned artwork and are published by Precious Moments licensee Tommy Nelson, the children’s division of Thomas Nelson. “We could not be more pleased with the progress and success of these Bibles,” states Susan Meek, Vice President of Licensing for Precious Moments. “This has proven to be a wonderful partnership as we work together to share a wonderful message with today’s children,” she continues.

Planeta Junior Italy Signs Apunis to Produce Children’s Products

Planeta Junior has signed Apunis to manufacture children’s clothing accessories based on it’s children’s TV show, Kikoriki. The cartoon series began in Russia in 2005, and has since been seen in Spain, Portugal, France, Italy, Greece and Cyprus.

Apunis already creates licensed products for other Planeta Junior properties, including Maya the Bee, Pippi Longstocking, and Heidi. The new Kikoriki children’s products will include hats, scarves and gloves, as well as bathrobes for babies.

Additionally, Co & Co will produce bed spreads and other bed linens for the brand, while Modecor Group will produce pastries decorated with images from the show.

MARS Retail Group Adds Star Brite as Licensee

Mars Retail Group announced a licensing agreement with Star Brite Illuminations, a division of Star Candle LLC. Star Brite will produce candles that reflect the playful scents and personality of the fun-loving M&M’S Brand Characters as well as the popular Starburst and Skittles brands. Star Brite unveiled the new, licensed candles in mid-March at the International Home & Housewares Show in Chicago, and they will be available nationwide at major retailers in June 2010.

“Star Brite’s reputation as a leader in the candle industry makes the company an ideal licensing partner for Mars,” says John Capizzi, general manager of licensing for Mars Retail Group.  “Consumers are already wildly enthusiastic over products depicting the M&M’S Brand Characters, and we expect this new line of scented candles to be no exception.”

Discovery Communications and Mike Rowe Partner with Outdoor Cap Company, Inc.

Discovery Communications and Mike Rowe have partnered with Outdoor Cap Company, Inc. to create a line of men’s and women’s headwear based on their co-brand, Dirty Jobs/mikeroweWORKS. The hats will be designed for on-the-job, outdoor use, and casual wear.

The Dirty Jobs/mikeroweWORKS headwear line inspired by Mike Rowe and his Discovery Channel TV series includes safari, beanie, and fleece hats, plus baseball caps. Additionally, Outdoor Cap will be producing branded HiBeam caps with an LED light in the visor, delivering over 30 feet of visibility. The functional line of headwear features embroidery, leather and suede reinforcements, patches, and screen printing. The hats are launching this Father’s Day 2010 at Academy Sports + Outdoors, expanding to other outdoor specialty stores, mass-market retailers, and mid-tier chains in the fall.

The deal with Outdoor Cap was brokered on behalf of Discovery Communications and mikeroweWORKS by their North American licensing agent, The Joester Loria Group (JLG).

The Next Issue of TLB Is Coming Together

Happy damp Tuesday, out there.

We’re plugging along on our March/April issue, which includes a pet licensing feature, our annual Tribute to Television section, a celebration of Dora the Explorer’s 10th anniversary, a spotlight on an exciting new import, a story about the new DreamWorks movie that brought Vikings into Times Square, and lots more!

If you have any news about any of the things we’re covering, or anything you think we should be covering, let us know! We’ve got lots of ways to get the news out now…facebook, twitter, the blog, the print issues, the online issues (carrier pigeon, smoke signals, Morse code, etc.). But we still need you! So speak up, out there in licensing land!

Hello? Anybody home?

Sesame Street Gardening Items Come To Lowe’s

Sesame Street seeds and gardening items are now available at Lowe’s through an exclusive relationship between Sesame Workshop and Ferry Morse. The Muppets of Sesame Street can be seen on packets of watermelon, pepper, sunflower, pumpkin, garden beans and tomato seeds, for parents and children to plant together. The product line also features Sesame Street-themed gardening totes complete with an activity booklet, seeds, tools, labeling stakes and stickers, a mini garden kit and a mini greenhouse with recipe card.

As part of Sesame Street’s My World is Green and Growing initiative designed to support children’s innate curiosity about nature, each product includes educational materials that teach children how fruits and vegetables begin with seeds and grow to become food for the table. Additionally, it compliments Sesame Street’s ongoing Healthy Habits for Life initiative, helping children develop healthy lifestyles they can practice forever through fun and simple every day activities. Materials include a booklet with activities for children, planting tips for parents and healthy recipes parents and children can make and enjoy together.

New Partners Join the Gogo’s Crazy Bones Licensing Program

Bulldog Licensing has announced that four new UK licensees have joined the list of partners for kids’ property Gogo’s Crazy Bones.

The new additions to the Gogo’s licensing fold are VMC for a range of apparel accessories such as hats, gloves and scarves; Toybrokers for a craft product that lets Gogo’s fans make a rubbery pencil topper; Lightbody for celebration cakes; and Titan, set to produce a monthly Gogo’s magazine, due to launch in September.

The new licensees join a host of others including Bacup for footwear, Sambro for stationery, Portico for greetings cards, Pyramid for posters, Roy Lowe and Sons for socks, Infocado for calendars, Zap for bedding, Halsall for wheeled toys, Poetic Gem for apparel, MV Sports and Leisure for plush, Alpa for back to school and giftware, Vogue for lunch boxes and bottles, Winning Moves for top trumps, and Penguin and Random House for publishing.

Gogo’s Crazy Bones collectible figures are produced by Magic Box International and PPI Worldwide Group.

Report: Disney teams with MLB

Mickey’s got tickets to Opening Day.

According to a report in today’s Sports Business Journal, MLB and Disney have teamed on a long-discussed deal for co-branded merchandise, with a launch expected at the July 13 All-Star Game.

The report says the deal will include include caps, apparel, novelties and possibly children’s footwear, and is expected to lay the groundwork for more co-branded items in the future, with a possible rollout of new products for next year’s Spring Training schedule.

Disney steps to the plate with MLB [Sports Business Journal]

LIMA to Sponsor Group Climb Up Mt. Everest

The Licensing Industry Merchandisers’ Association (LIMA) today announced that it is sponsoring a fundraising climb to the base camp of Mt. Everest in October to support the Children’s Brain Tumor Foundation (CBTF) and is calling on the licensing industry to take part. As part of the LIMA Cares campaign, the association has a three-year commitment to raise $3 million to fund the CBTF Tissue Consortium.

CBTF, the licensing association’s charity of choice, calls brain tumors the toughest children’s cancer: one-third of those diagnosed die within five years and most of those who survive suffer profound effects of the tumor and treatment.

“The Mt. Everest climb provides LIMA members with an opportunity to get actively involved in supporting the tissue consortium, which will enable researchers around the world to collaborate to speed a cure for brain cancer,” said Charles Riotto, president of LIMA. “We are looking for four to six adventurous LIMA members from around the world who will join the group to help us raise money to help find a cure.”

The climb will take place October 13 – 31, 2010 and cost per climber is $6,600 plus airfare to Nepal. The Everest Base camp, located 18,000 feet up the face of Mt. Everest, is the last stop for expeditions on the way to the summit.  Abercrombie and Kent, a leading adventure tour company, is operating the climb and will handle all the arrangements other than air travel. Each climber will be asked to raise $25,000 toward LIMA’s fundraising goal.

This climb is being spearheaded by LIMA member Jennifer Zivic, who climbed Mt. Kilimanjaro in 2008, raising more than $32,000 for CBTF in memory of her father who died from brain cancer.

LIMA will conduct a webinar on Thursday, April 15 from 12:30 to 1:30 p.m. EST, during which Ms. Zivic will outline details of the climb for members who are interested in learning more.

PBS KIDS Signs Master Toy Licensee

Catching up on some news from last week, PBS KIDS  signed Happy Kid Toy Group, Ltd. as its master toy licensee to launch a new educational line to help preschoolers learn and grow through play, with toys slated to debut in 2011 and to be sold by a range of retailers including toy specialty, catalog, internet and department store, and all major mass retailers. Each PBS KIDS item will be packaged with information on the importance of child-driven play and ideas for parent or caregiver interaction. PBS will invest the revenue earned from the project into the creation of the next generation of educational content for children.

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