The Licensing Blog

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Looking for The Licensing Book? We’re Evolving!

Adventure Publishing Group is shifting its licensing initiative to focus on the world of pop culture, fandoms, and entertainment. The Pop Insider is a new digital medium dedicated to highlighting the latest news and new products from all your favorite fandoms. From the experts who brought you The Licensing Book and The Toy Book comes a companion site for adults who love to geek out. The Pop Insider features announcements and reviews of the latest collectibles, licensed products, and entertainment content.

The Pop Insider will publish print issues for trade and consumer shows as well! With distribution at North American International Toy Fair and Licensing Expo, the Pop Insider will cover hot new properties, trends, and new products galore from consumers’ favorite entertainment fandoms.

We will also be printing issues for consumer conventions! Be sure to visit both the Pop Insider and The Toy Book for the latest licensed products and trends geared toward both the trade and consumers.

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Genius Brands Appoints Phatmojo as Master Toy Partner for Llama Llama in North America

GeniusBrands_LlamaLlamaGenius Brands International named PhatMojo as the Llama Llama master toy partner in North America. The deal follows the recent announcement that Netflix greenlit the Llama Llama animated series for a second season.

Genius Brands’ roster of licensing partners for the upcoming retail launch of Llama Llama includes Kids Preferred for plush, Cuddle Barn for animatronic plush toys, Prime Party for online party supplies, and Myself Designs/Myself Belts for belts. Products will launch at retailers next spring. Read the rest of this entry »

Bonkers Toys, pocket.watch Launch Ryan’s World Toy Line

BonkersToys_Pocket.Watch_RyansWorldBonkers Toys, in collaboration with pocket.watch, will launch the Ryan’s World toy line exclusively at Walmart this week. The toys will also be available at additional retailers nationwide, including Target and Amazon, this fall. Read the rest of this entry »

LIMA UK Names Nominees for UK Rising Stars Award 2018

LIMAThe International Licensing Industry Merchandisers’ Association (LIMA) announced the final six nominees for the 2018 UK Rising Stars Award during the LIMA UK Young professionals Summer Party at Nickelodeon London. The Award recognizes excellence among junior licensing industry professionals in the UK. The winner will be announced during the 2018 Licensing Awards, which take place in London on Sept. 11. Read the rest of this entry »

Moose Toys to Launch Fortnite Battle Royale Collection

EpicGames_MooseToys_FortniteMoose Toys partnered with Epic Games to create the Fortnite Battle Royale Collection, featuring a range of Fortnite mini collectibles. The deal was brokered by IMG.

Moose Toys will be the global partner for Fortnite-branded figures that are 3 inches and smaller, beginning with a new line that will debut this fall. The collection will give fans the opportunity to collect a roster of characters and miniature-scale fort building sets.

The collection will launch in December and will be available for purchase at retailers worldwide. Additional Fortnite lines from Moose Toys will feature micro-collectibles and play sets that will hit stores next year. Read the rest of this entry »

Hasbro Appoints Casey Collins to Lead Global Consumer Products Team, Effective Immediately

Hasbro_TBWebHeaderHasbro Inc. named Casey Collins the senior vice president (SVP) and general manager of global consumer products, effective immediately. Collins assumes the role from Simon Waters, who will be taking on a new position as SVP and general manager of Hasbro’s recently acquired Power Rangers franchise. Read the rest of this entry »

NPD Group Reports U.S. Toy Industry Sales Grow by Seven Percent in First Half of 2018

NPDThe U.S. toy industry grew its dollar sales by seven percent to $7.9 billion in the first half of this year, according to The NPD Group. Over these six months, which included the beginning and end of the Toys“R”Us liquidation, there were a number of catalysts for growth.

The strongest growth driver in the first half came from toys priced from $5 to $19.99, led by L.O.L Surprise!, Total Marvel, Fingerlings, Hatchimals, and Soft’n Slo Squishes. Read the rest of this entry »

Blizzard Entertainment Unveils Nerf Rival Overwatch D.VABlaster at ChinaJoy

Hasbro_Nerf_OverwatchBlizzard Entertainment debuted the Nerf Rival Overwatch D.VA blaster at ChinaJoy, China’s Digital Entertainment Expo & Conference. Designed in the style of D.VA’s signature accessory in Overwatch, the blaster is true to the game and works as a fully functional Nerf blaster. Read the rest of this entry »

Brookstone Files for Bankruptcy, Plans to Close Mall Stores

BrookstoneAccording to NPR, Brookstone Co. Inc. has filed for bankruptcy for the second time. On Thursday, the retailer announced that it will shut down about 100 of its mall locations with hopes of selling its remaining assets, according to the filing document.

In 2014, Brookstone filed for Chapter 11 bankruptcy protection and sold its assets to the China-based conglomerate Sanpower Group. Currently, under Sanpower, the company operates 137 retail stores, 35 of which are located in airports. Read the rest of this entry »

Merchantwise Licensing to Represent Fingerlings in Australia, New Zealand

FingerlingsMerchantwise Licensing was appointed as the Fingerlings sub-agent for the Australian and New Zealand market by global agent, Striker Entertainment.

Hunter Products is the master toy distributor for WowWee in Australia and Planet NZ handles distribution in New Zealand.

Read the rest of this entry »

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