Jun 2, 2014
Jun 2, 2014
World Tech Toys has signed a licensing agreement with WWE to design and manufacture WWE-licensed R/C helicopters. They will be based on WWE Superstars Hulk Hogan, John Cena, Dwayne “The Rock” Johnson, and more.
September 13, 2014RJM Licensing to Represent The Country Diary of an Edwardian Lady
RJM Licensing will represent The Country Diary of an Edwardian Lady in the U.S. and Canada. Target categories include over the counter fabric/quilting goods, greeting cards, home décor, gift bags, gift wrap, kitchen textiles, ceramics, rubber stamps, and prints. Posted by: Magdalene Michalik on September 13, 2014.
September 12, 2014The Wisdom of Kids, Gemma International Partner for Greeting Cards
The Wisdom of Kids has entered an agreement with Gemma International Ltd for licensed greeting cards. The partnership will bring the design brand to specialist card retail outlets, stores, and supermarkets across the country next spring/summer. The line will include stand alone designs with occasion and relation cards. JELC, the […]
September 12, 2014Mr. Bubble, Drizzle Studios Partner for Original Art and Prints
Firefly Brand Management has added Drizzle Studios as the newest licensee for Mr. Bubble. Drizzle Studios will design and market a line of original art and prints featuring the iconic Mr. Bubble character. The line will include Mr. Bubble paintings, created especially for the bathroom, that come bundled with etched […]
September 8, 2014AGP, Osiris Partner for Care Bear Skate Shoes
AG Properties (AGP) and Osiris Shoes have partnered to create a line of limited-edition Care Bear skate shoes for young adults and kids, featuring the Care Bears characters. The skate shoes are expected to hit retail for next year’s back-to-school season and Osiris will sell the skate shoes at major […]
September 2, 2014Hello Kitty, Barbour Team Up for Girls’ Collection
Sanrio has collaborated with heritage and lifestyle brand Barbour. The deal, brokered by Sanrio’s UK licensing agent Fluid World, will see the launch of a range of Hello Kitty girls wear including jackets, knitwear, hats, and socks. The Barbour x Hello Kitty collection will be available in selected Barbour stores, […]
August 28, 2014Keurig Green Mountain, Kraft Foods Sign Licensing Agreement
Keurig Green Mountain Inc. and Kraft Foods Group have partnered for a multi-year licensing, manufacturing, and distribution agreement for Kraft’s branded coffees in Keurig portion pack formats. Under the agreement, coffee brands such as Maxwell House, Gevalia, Yuban, and McCafe will be available for Keurig consumer and commercial brewing systems […]
August 25, 2014GBI Introduces Baby Genius Jukebox
Genius Brands International Inc. (GBI) has introduced a new streaming JukeBox on BabyGenius.com that provides parents and caregivers access to the Baby Genius catalogue of popular kids’ songs. The new service allows unlimited streaming of the Baby Genius music catalog on on Apple, Android, and desktop devices. Posted by: Magdalene […]
August 19, 2014RJM Licensing to Represent Tegrin in Re-Launch of Brand
RetroBrands USA LLC has signed on RJM Licensing to represent Tegrin dandruff shampoo. The brand originally launched in the 1980s as a competitor to Head and Shoulders, and eventually went on to become the number 2 bestseller in the U.S. for anti-dandruff shampoo. Categories open for Tegrin include shampoo, body […]
August 18, 2014Party City, WBCP Partner to Celebrate Scooby-Doo’s Birthday
Party City and Warner Bros. Consumer Products have teamed up to celebrate Scooby-Doo’s birthday with the release of a new line of Scooby-Doo party tableware. The products feature the canine detective against green and teal backgrounds and party decorations including paper plates, napkins, cups balloons, streamers, birthday banners, and more. […]
August 18, 2014Bendon Group, Playboy Partner for Intimate Apparel Collection
Bendon Group has partnered with Playboy Enterprises for Biofit x Playboy, a collaborative intimate apparel collection. The line is available now and includes bras and panties sets in various colors, prints, and fabrics, as well as a corset. Posted by: Magdalene Michalik on August 18, 2014.