Jun 2, 2014
Jun 2, 2014
World Tech Toys has signed a licensing agreement with WWE to design and manufacture WWE-licensed R/C helicopters. They will be based on WWE Superstars Hulk Hogan, John Cena, Dwayne “The Rock” Johnson, and more.
August 28, 2014Keurig Green Mountain, Kraft Foods Sign Licensing Agreement
Keurig Green Mountain Inc. and Kraft Foods Group have partnered for a multi-year licensing, manufacturing, and distribution agreement for Kraft’s branded coffees in Keurig portion pack formats. Under the agreement, coffee brands such as Maxwell House, Gevalia, Yuban, and McCafe will be available for Keurig consumer and commercial brewing systems […]
August 25, 2014GBI Introduces Baby Genius Jukebox
Genius Brands International Inc. (GBI) has introduced a new streaming JukeBox on BabyGenius.com that provides parents and caregivers access to the Baby Genius catalogue of popular kids’ songs. The new service allows unlimited streaming of the Baby Genius music catalog on on Apple, Android, and desktop devices. Posted by: Magdalene […]
August 19, 2014RJM Licensing to Represent Tegrin in Re-Launch of Brand
RetroBrands USA LLC has signed on RJM Licensing to represent Tegrin dandruff shampoo. The brand originally launched in the 1980s as a competitor to Head and Shoulders, and eventually went on to become the number 2 bestseller in the U.S. for anti-dandruff shampoo. Categories open for Tegrin include shampoo, body […]
August 18, 2014Party City, WBCP Partner to Celebrate Scooby-Doo’s Birthday
Party City and Warner Bros. Consumer Products have teamed up to celebrate Scooby-Doo’s birthday with the release of a new line of Scooby-Doo party tableware. The products feature the canine detective against green and teal backgrounds and party decorations including paper plates, napkins, cups balloons, streamers, birthday banners, and more. […]
August 18, 2014Bendon Group, Playboy Partner for Intimate Apparel Collection
Bendon Group has partnered with Playboy Enterprises for Biofit x Playboy, a collaborative intimate apparel collection. The line is available now and includes bras and panties sets in various colors, prints, and fabrics, as well as a corset. Posted by: Magdalene Michalik on August 18, 2014.
August 18, 2014The Hershey Co., Blue Rhino Partner for S’mores Grilling Accessories
Blue Rhino has partnered with The Hershey Co. to create a distinctive line of Hershey’s S’mores grilling accessories. The Hershey Co.’s representative for select licensing initiatives, The Licensing Co., brokered the agreement. The licensed grilling tools will include grilling baskets, marshmallow sticks, melting trays, and utensils. The accessories will be […]
August 14, 2014Tudor Games Signs NFL Licensing Agreement
Tudor Games, makers of the original Electric Football game, have signed a licensing agreement with the National Football League (NFL) to market a new collection of NFL Electric Football games and NFL Team Action Figure sets. Enhancements for this year include Invisibase Speed and Strength Cleats that propel the 1-inch […]
August 14, 2014Mr Bloom’s Nursery Licensing Program Expands
The Conservation Volunteers (TCV) has joined the licensing program for Mr Bloom’s Nursery. Under the new agreement, TCV will develop a line of Mr Bloom products, including grow your own kits, toddler tools, buckets, watering cans, bird boxes, and bug boxes. The line will be revealed at Glee 2014 in […]
August 10, 2014National Gallery Company Ltd. Appoints JELC Develop Licensing Program
JELC has been appointed to represent the National Gallery Company Ltd. to expand and develop an international licensing program featuring the National Gallery’s collection of paintings. Posted by: Magdalene Michalik on August 10, 2014.
August 4, 2014Jada Toys Secures Vehicles License for Jurassic World and Fast & Furious 7
Jada Toys has been granted the vehicle rights for Jurassic World and Fast & Furious 7 through a licensing agreement with Universal Partnerships & Licensing. Both films are slated for release worldwide next year. Posted by: Magdalene Michalik on August 4, 2014.