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2016 LIMA International Licensing Award Winners Announced; Star Wars Wins Big

Winners of the 2016 LIMA International Licensing Awards in 20 categories were announced yesterday at the 2016 Licensing Expo at the Mandalay Bay Convention Center in Las Vegas.

Disney Consumer Products Star Wars won four awards, while Hot Topic won the Retailer of the Year for Doctor Who. AMC and Parque de Atracciones de Madrid (Striker Entertainment) won the Location-based/Experiential Initiative Award for its The Walking Dead walk-through attraction.

A full list of winners includes:

Licensed Program

Art/Design: The Very Hungry Caterpillar/The World of Eric Carle – owned by Eric Carle Studio, represented by Joester Loria Group

Celebrity/Fashion: cupcakes and cashmere – represented by Brand Central, LLC

Character/Toy Brand: Shopkins – owned by Moose Toys, represented by The Licensing Shop, Inc.

Corporate Brand: Girl Scouts of the USA – represented by The Wildflower Group
Digital: Candy Crush Saga – owned by King Digital Entertainment, represented by Striker Entertainment, LLC

Film/TV/Entertainment – Animated: Peppa Pig –Entertainment One

Film/TV/Entertainment – Live-Action: Star Wars: The Force Awakens –Disney Consumer Products & Interactive Media

Food & Beverage/Restaurant: Corona, Constellation Brands – represented by Joester Loria Group
Licensed Promotion: Star Wars: Force Friday/Unboxing Program – Disney Consumer Products & Interactive Media

Location-Based or Experiential Initiative: AMC and Parque de Atracciones de Madrid – AMC’s The Walking Dead, represented by Striker Entertainment

Retailer: Hot Topic – Doctor Who licensing program

Sports: NFLPA

Licensed Product

Apparel/Footwear/Accessories: Peter Alexander for Sesame Street (sleepwear, outwear and accessories)

Appliances/Automotive/Electronics/Hardware/Housewares/Paint: The Sherwin-Williams Company for HGTV HOME paint

Digital: Story Toys for The World of Eric Carle/The Very Hungry Caterpillar (apps)

Food/Beverage: The Republic of Tea for Downton Abbey

Health & Beauty Aids: Lovehoney for Motörhead Official Pleasure Collection

Home Decor: Pottery Barn for Star Wars Millennium Falcon Bed

Publishing/Social Expression/Back-to-School: Moleskine for Batman Limited Edition Collection

Toys/Games/Novelties/Role-Play: Sphero for Star Wars BB-8 app-enabled Droid

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