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Wildbrain, King Features to Produce Original Popeye Content for Youtube

Wildbrain_PopeyeKing Features Syndicate entered an agreement with WildBrain to manage and produce original Popeye content on YouTube. This marks the first agreement for original Popeye content in more than 10 years, leading to a reimagination of the brand ahead of its 90th anniversary next year.

WildBrain will have worldwide management rights for the Popeye and Friends Official YouTube Channel, and will work with King Features to enhance existing programming. The digital studio will begin by producing new compilations of popular cartoons, including Classic PopeyePopeye and Son, and The Continuing Adventures of Popeye.

The collaboration follows the Popeye brand’s redesigned brand logo and packaging, an updated website, and a new YouTube channel. King Features also recently announced more than a dozen new worldwide merchandising partners for Popeye.

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