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Wild Kratts, Whole Foods Market Partner for New Range of Grocery Items

WildKratts_WholeFoodsThis fall, Whole Foods Market stores across the U.S. will include a range of Wild Kratts-inspired snacks, juices, and grocery items. In addition, two new partners, Topix Media Lab and Lightheaded Beds, joined the licensees for PBS KIDS series. The Kratt Brothers Co. will showcase the newest Wild Kratts product line at Licensing Expo 2017.

The Wild Kratts product range at Whole Foods Market includes snacks, juice boxes and juice bottles with Scuba Snacks, organic corn flour puffed snacks made with real white cheddar cheese; four new flavors of juice boxes; and three flavors of juice bottles. Four flavors of organic cereal and three naturally-flavored varieties of fruit snacks will launch later this year. Additional Wild Kratts grocery items are set to arrive next year.

In addition, the Wild Kratts publishing program led by master partner Random House will expand with new licensee Topix Media Lab. Topix Media Lab will add Bookazines, chunky board books, and Show and Tell Me books. The Wild Kratts Bookazines are available everywhere magazines are sold, including major, print-on-demand online and specialty retailers. New titles will soon debut, with magazines in print and books available in both print and electronic formats. The chunky board books and Show and Tell Me Books will be available at major retailers in the U.S. and Canada.

The Wild Kratts licensing program will also grow in the home d├ęcor space with new partner Lightheaded Beds. The company launched 17 graphic panels featuring a selection of characters from the series, including awesome creature power suits and fascinating animals from around the planet.

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