Feb 9, 2010
WHAM-O and Sprig Merge, Launch WHAM-O Jr.
When TLB did our Green issue in September, we learned that everyone has an idea to share about what “Going Green” means and how to accomplish it. We also learned that Green is is especially important to the toy industry, because what’s chemical-free and safer for Mother Earth is probably safer for our kids, too. With that in mind, Toy and activity game manufacturer WHAM-O, Inc. has joined forces with Sprig Toys, Inc. to offer a new line of battery-free, kid-powered preschool products under the new WHAM-O Jr. brand. The partnership will enable Sprig’s eco-friendly specialty line to be offered on a greater scale and will give WHAM-O access to Sprig’s proprietary Sprigwood—a durable, child-safe, bio-composite made from reclaimed wood and recycled plastic.
In addition to Sprig’s products such as the Eco-Trucks Dump Truck and the Dino Adventure Rig, the WHAM-O Jr. line will include WHAM-O’s inflatables and outdoor play products. Sprig will be showcasing its 2010 product line at Toy Fair next week, in the Earth-Friendly Product Zone. Highlights include new Eco-Trucks, a new Eco Blocks line, and new product lines targeted to girls and toddlers. Additionally, Sprig is nominated for a Toy of the Year (TOTY) Award in the Specialty category. Winners will be announced at the 10th annual Toy of the Year Awards dinner, which will be held on February 13. If you want to check out Sprig Toys before Toy Fair, visit the company’s website.
