Nov 30, 2009
Good morning, readers!
Today marks the first day we’ll be updating The Licensing Blog, our new, up-to-the minute take on the licensing world. Here we’ll try to get you the information that’s too urgent for our print issues and needs a little more context than we can give it on Twitter or Facebook. Whenever something happens in the licensing industry, come here to put it in context. Or just stop by to see what we’re working on. Either way, we’re glad to have you reading.
The big news today for e-tailers is that it’s Cyber Monday. The bad news is that it’s getting harder and harder to make any sense of Black Friday figures. While there was a small increase over last year’s figures (.5%), there are a few variables. On the positive side, that number might have been punished by rain in the Northeast, says Consumerist. (Which could bode well today). On the negative side, it’s possible that in order to keep sales high, large retailers were willing to take a loss, says Hot Air. And it’s likely that such an increase did not pace inflation, meaning there was actually a small loss. But if this really is the low point of the recession—or, at least, the lone Black Friday to fall within the crater caused by the subprime bust, etc.—these numbers shouldn’t be seen as a long-term problem. We were expecting this.