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WBCP Appoints Peter Van Roden as Senior Vice President, Global Themed Entertainment


Peter van Roden was appointed senior vice president, global themed entertainment for Warner Bros. Consumer Products (WBCP).

In his new role, Van Roden will develop and implement global entertainment strategies that benefit long-term brand building and revenue growth, including theme parks, themed entertainment attractions, exhibitions, and live events worldwide.

WBCP’s global themed entertainment offering includes The Wizarding World of Harry PotterHarry Potter: The Exhibition, DC Comics’ inspired exhibitions, Looney Tunes’ beloved animated characters, and more.

Previously Van Roden worked as the vice president of themed entertainment at Sesame Workshop. He  also worked as the senior vice president of global experiences and events at National Geographic.

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