Feb 2, 2011
Watch CSI and Win With CBS Consumer Products
Ubisoft and CBS Consumer Products are bringing the world’s most watched television drama—CSI: Crime Scene Investigation—to Facebook through an innovative watch and win cross promotion for the CSI: Crime Scene Investigation: Crime City social game.
Starting with the Thursday, February 3rd broadcast of CSI on CBS, players of CSI: Crime Scene Investigation: Crime City will be able to watch episodes and obtain clues that will unlock special bonuses in the game. The month-long promotion marks an unprecedented collaboration between a primetime series and social game developer, allowing Ubisoft to drive viewers during sweeps month while enhancing gameplay.
The promotion will debut in episode #1113 titled “The Two Mrs. Grissoms.” Leading up to its premiere and future episodes, players will be provided a question on the CSI: Crime Scene Investigation: Crime City Facebook page that can only be answered by watching that week’s episode of the series. When retrieved, answers will unlock free UbiCredits that provide energy points in the game.


