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Warner Bros. Consumer Products Unwraps Online Harry Potter Holiday Gift Guide

Warner Bros. Consumer Products (WBCP) announced today the Harry Potter Holiday Gift Guide, an artistically illustrated digital catalogue designed to offer Muggles the chance to shop for all of their Harry Potter presents in one place. The digital catalogue is available on www.harrypotter.com/giftguide and via the Harry Potter Facebook page.

With offerings from a variety of licensees including Noble Collection, Gentle Giant, Bioworld, Rubie’s Costume Co., Elope, Insight Editions, The Printorium, Tonner Doll and Mead, and others, the Harry Potter Holiday Gift Guide features Harry Potter-inspired apparel, prop replicas, collectibles, toys, publishing products, and more. Each product image functions as an intuitive hyperlink that directs users to the purchase point, giving all Muggles access to their own personal Diagon Alley.

Among the catalogue’s offerings are several new items, including an augmented reality t-shirt from Bioworld, offered in conjunction with Hot Topic, that allows users to interact with the shirt’s image via a smartphone or tablet app. The gift guide will also include products sold exclusively at The Wizarding World of Harry Potter, as well as a special vacation package to the theme park.

The Harry Potter Holiday Gift Guide has eight themed sections with tailored offerings. Would-be Hogwarts students can purchase ties, robes, hats, and iPhone cases with the colors and crests of their favorite houses from the “Houses of Hogwarts” section, and fans who wish to show their allegiance to the Dark Lord can select from a multitude of offerings in the “Dark Arts” section. The “Magical Artefacts” section showcases prop replicas; the “For the Young Wizard” section features kid-friendly apparel and toys. Fans can select apps, Blu-ray DVDs from Warner Bros. Home Entertainment Group, video games from Warner Bros. Interactive Entertainment, and more in the “Essential Wizard Assortment” section. Stocking-stuffers can be found on “The Wizarding World of Harry Potter” page, and prized collectibles in the “Harry Potter Special Collection.” The catalog also offers an access point to buy tickets for “Harry Potter: The Exhibition,” a touring, interactive museum attraction featuring props, artifacts, and costumes from the films, now in New York City’s Discovery Times Square.

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Category: Around the Industry, Art Licensing, Brand Licensing, Character Licensing, Christmas, Entertainment, Fashion Licensing, Games, Kids Properties, Movie Licensing, Publishing, Seasonal, The Licensing Book, Toys

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