Feb 23, 2010
Wal-Mart, DreamWorks Animation and Spin Master Join Forces
DreamWorks Animation SKG, Inc. and Wal-Mart Stores, Inc. have announced the first of many elements to come from Wal-Mart’s involvement with the studio on its upcoming feature film, How to Train Your Dragon, which enters theaters on March 26.
The first major announcement is the launch of a new licensed toy line for the film. The toy line, created by Spin Master, will be available at Wal-Mart stores everywhere on March 1, and will feature a collection of action figures and dragons, Viking play sets, and role play toys based on the new animated film.
Set in the mythical world of burly Vikings and wild dragons, and based on the book by Cressida Cowell, How to Train Your Dragon tells the story of Hiccup, a Viking teenager who doesn’t exactly fit in with his tribe’s long-standing tradition of heroic dragon slayers. Hiccup’s world is turned upside down when he encounters a dragon that challenges him and his fellow Vikings to see the world from an entirely different point of view.
