Apr 15, 2011
Unofficial Licensing: It’s a Peeps Party!
Easter is just around the corner and grocery store aisles everywhere are fi
lled with Peeps—the marshmallow candies covered in colorful sugar. Not officially licensed, but fun none the less, The Washington Post recently held its 2011 Peeps Diorama Contest, which asks its readers to create topical dioramas using the famed candy. The winning diorama came from Mary Jo Ondrejka from Reston; Bryn Metzdorf from Fairfax; and Margaret Hartka from Parkton, Md. who created the Chilean CoPeepapo Mine Rescue, based on the rescue of 33 Copiapo, Chile miners last October. Several of the 35 runner-ups took inspiration from movies, apps, and artwork. Our favorites? The zero-gravity hallway fighting scene from Inception, transformed to Inpeeption; Angry Peeps, based on the popular mobile app Angry Birds; and Vincent Van Gogh’s Starry Night got a rework as Vincent Van Peep’s Starry Night.
Yes, we are aware this isn’t licensing per se, but it’s Friday and we thought we’d have a little fun. Plus, we have no objections to seeing any of these creative dioramas transferred onto a T-shirt or coffee mug one day.
—Mackenzie Allison
