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UFC, Modelo Enter Multi-Year Partnership

Modelo copyUltimate Fighting Championship (UFC) and Modelo Especial entered a multi-year marketing partnership making Modelo the official beer and malt beverage sponsor of UFC in the U.S.

As part of the multi-million dollar partnership that begins next year, Modelo will be the presenting sponsor for select UFC Pay-Per-View events and VIP experiences based in the U.S., along with signage and branding inside UFC’s Octagon. Modelo will also feature UFC athletes and personalities in advertising.

In addition to in-venue programming exposure via multimedia platforms, retail point-of-sale, live-viewing parties at select UFC events, and a national sweepstakes campaign, Modelo will also have a presence during live-event broadcasts and on UFC.com, as well as integrated across multiple UFC-based social and digital platforms.

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