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TVMania UK Links Up With The Lego Group

TVMania UK has announced that it has signed a three-year deal to produce clothing based on the Lego brand.

TVMania will tap into the appeal of the brand with an apparel range that will feature popular Lego lines such as Lego Friends, which is currently the No. 1 fastest growing girls’ toy in the UK, Lego Legends of Chima, Lego City, Lego Duplo, Lego Classic, and Lego Minifigure. TVMania UK will target a range of different retailers as the first phase of the apparel program is launched.

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Category: Around the Industry, Brand Licensing, Television, The Licensing Book, Toys, Trade Shows

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