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Tulipop Appoints New Licensing Manager to Drive International Expansion Plans

Tulipop_BjorgA_HeadshotIcelandic character-based lifestyle brand Tulipop appointed Björg Arnardottir as its new licensing manager responsible for leading the growth of the brand’s licensing business during its expansion plans.

Arnardottir will manage Tulipop’s licensing program and its related activities including marketing, PR, and events.  She will work closely with the brand’s existing licensees and licensing agents to develop and coordinate Tulipop’s merchandise and marketing programs.  Arnardottir will also be responsible for securing new licensing partnerships and opportunities for the Tulipop brand worldwide, with an immediate focus to expand the licensing program in Europe this year.

Arnardottir’s appointment comes at a time of expansion for Tulipop, as it celebrates the launch of a series of webisodes on the Tulipop YouTube channel, the opening of the company’s first flagship store in Reykjavik, and a growing presence in the U.S. centered on an exclusive retail launch in 300 Hot Topic stores last year.

 

 

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