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Thor Coming to a 7-Eleven Near You This Month

The mega chain 7-Eleven is known for 24-hour service, hot dogs and the famous Slurpee. For the month of April, the Slurpee is getting a facelift in the form of Thor superheroes. A promotion for the Marvel Studios and Paramount Pictures May 6 release, select 7-Elevens in the U.S. and Canada are carrying 10 different collectible cups for its Slurpee and Big Gulp beverages, including two limited-edition molded plastic mugs featuring Thor and the Destroyer, one of the villains in the movie. Among the eight collectible cups are featured Thor’s nemesis and stepbrother Loki, and Sif, a goddess who carries a big sword.

In addition, during the month of April, the recently launched Slurpee app will be re-imaged with a Thor overlay, and visitors will be invited to check in via Foursquare at 7-Eleven stores around the country. With every check-in, Slurpee fans will accumulate prizes and Slurpee Rewards points redeemable by phone or at www.slurpee.com.

Directed by Kenneth Branagh, this is the first full-length feature film about Thor. A 7-Eleven store will also make a cameo appearance.

Gotta love product placement, right?

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