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The World of Eric Carle Expands at Babies “R” Us, Target, and Kohl’s

The Joester Loria Group is working with licensees and retailers to expand the World of Eric Carle product collection for this fall and beyond.

Babies “R” Us has new introductions of infant developmental toys from Kids Preferred, and play mats and nap mats from Venture ProductsTarget’s See Spot Save program launched 20 different World of Eric Carle products this month, including stationery and tote bags from Innovative Designs, socks from PS Brands, and feeding utensils and containers by Zak Designs. Following the success of its World of Eric Carle infant developmental toy inline program, Kohl’s selected the brand for its semi-annual Kohl’s baby event, kicking off in September, offering consumers great deals on the latest baby products.

Momentum for the brand continues to build as all partners gear up for the 45th Anniversary of Carle’s most famous title, The Very Hungry Caterpillar, in 2014.

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