Jun 21, 2011
The Wildflower Group Named North American Licensing Agency for Rock and Roll Hall of Fame and Museum
The Wildflower Group, a leading New York City-based licensing and branding agency, will turn up the volume on “the music that changed the world” as the newly named North American licensing agency for the world-famous Rock and Roll Hall of Fame and Museum in Cleveland. The agency will develop a comprehensive licensing and merchandising program that delivers the singular spirit of the “Rock Hall” to music fans everywhere.
“Working with the Rock and Roll Hall of Fame represents a unique opportunity for us to engage millions of music lovers throughout North America with products that connects to their passion for rock and roll,” says Michael Carlisle, principal, The Wildflower Group. “We are thrilled to partner with the Rock Hall and to drive the merchandise growth of the renowned brand and its priceless collections, so that music fans can take a piece of history home with them in a range of new and exciting ways.”
The new Rock and Roll Hall of Fame licensing program will center on the monikers “Rock and Roll Hall of Fame” and “Rock Hall” and encompass such categories as apparel and accessories; musical instruments; music accessories such as earbuds, phone covers, and cases; toys and games; stationery and paper products; and gifts and home décor.
