Mar 22, 2013
Lisle International will showcase The Trash Pack to parents at new consumer show Mums Show Live from May 16-19.
The Trash Pack will team up with online mums’ magazine UKMums.tv to exhibit a selection of the licensed collection, while also passing across a great recycling message.
The show, which takes place at Alexandra Palace, is expected to attract 30,000 parents of children ages 4–12 and will provide great awareness for the brand.
Mums Show Live will see the launch of a summer marketing campaign for the property, including a fully branded activity on UKMums.tv for National Recycling Week (June 17- 23). This will include full advertising and product reviews on the site to directly engage with UK parents, while a kids’ press activity will further cement The Trash Pack as a must-have collectible character brand for boys. In July, The Trash Pack will have its own stand at the summer press event, “Christmas in July.”