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The Smiley Co. Showcases Rubik’s Range at Nuremberg Toy Fair

Rubik_PluashRubik’s extends its presence at the Nuremberg Toy Fair with master licensee The Smiley Co., who is exhibiting its complete brand extension program, as well as showcasing the new toy categories it is currently developing. The new ranges include baby and preschool, wood, plush, electronics, outdoor, construction, table top puzzles, arts and crafts, and trading cards.

Recently signed deals include: Eaglemoss for partworks; Egmont for children’s books and magazines; Fabric Flavours for kids and baby apparel; Fantasma for Rubik’s magic; Hemma for children’s books; The Lagoon Group for gifts and publishing; Paladone for novelty gifts; Paragon Creative for themed attractions; Stylus for stationary and novelties; and Umur for back-to-school.

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Category: Brand Licensing, Toy Fair, Trade Shows

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