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The Smiley Co. Names Walton Brown Exclusive Licensing Agent for Greater China

Smiley_WaltonBrownWalton Brown was appointed as the exclusive licensing agent for Smiley Co. in Greater China, effective April 1. Walton Brown is a part of The Lane Crawford Joyce Group, Asia’s premier fashion and brand management group, which includes luxury department store Lane Crawford, Joyce, Pedder Group, ImagineX, and full-service retail and brand management business Walton Brown. 

Under this new partnership, Walton Brown will identify and secure new license deals and brand collaborations, and help structure distribution strategies of existing Smiley licensees in the region. This partnership will create many opportunities for Smiley, including the MyMM app, a Chinese social mobile commerce platform that connects customers, brands, and curators.

This new deal represents an opportunities for the Smiley brand in category and market expansion, allowing the company to further develop as a complete lifestyle brand across territories.

 

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