Jan 24, 2017
The revival of Cartoon Network’s franchise The Powerpuff Girls made a debut across Europe, the Middle East, and Africa (EMEA) last April. As London Toy Fair prepares to open its doors, Cartoon Network details the UK launch plans for the new The Powerpuff Girls range from global toy partner Spin Master.
Argos debuted the initial rollout this month, including the Story Maker play set and plush from its online catalogue. The launch is supported by a TV and digital campaign.
The Entertainer is also preparing to introduce the toy range at its stores and online this month, and will provide a marketing campaign. The Powerpuff Girls Super Saturdays initiative will see stores filled with branded activities, exclusive discounts, and competitions for four consecutive weeks.
Following the debut of the toy range, a robust line-up of fashion, accessories, gifting, homewares, personal care, FMCG, and back-to-school products will also hit shelves this spring.