Mar 3, 2017
Turner’s Cartoon Network EMEA adds partners to the apparel and accessories category for The Powerpuff Girls in the UK. The announcement follows the recent unveiling of London-based fashion label Fyodor Golan’s line inspired by the animated series.
The Powerpuff Girls x Fyodor Golan debuted at London Fashion Week last month. Set to launch in July at select department stores and boutiques worldwide, the full range of products includes outerwear, tops, sweatshirts, skirts, dresses, and trousers.Bioworld Europe was signed to launch a range of ladies’ apparel featuring T-shirts, sweatshirts, jumpers, and leggings that launched to coincide with London Fashion Week. New licensees will also add to accessories and cosmetics categories. H&A will develop a cosmetics collection that will be available in September. Debuting in the fall, Trademark will introduce kids’ fashion bags and Imagine8 will feature a jewellery and hair accessories line.
Already existing partners include: Blueprint Collections for stationery); Blues Clothing for girls’ daywear; Branded Clothing International for high street nightwear and underwear; C&M Licensing for mass market nightwear and underwear; Corsair Toiletries for toiletries; Drew Pearson International for headwear and accessories; Forbidden Planet for gifts and accessories; JFS Manchester for ladies’ fashion bags; Poplar Linens for bedding and Christmas Decorations; Posh Paws for back-to-school bags; Roy Lowe and Sons for socks; Smith & Brooks for girls daywear for selected retailers; The Janger Limited for clothing hangers and athletic wear; and William Lamb for footwear.
The UK merchandise roll-out was led by global toy partner Spin Master who launched its innovative range with UK retailers including Argos, The Entertainer, Smyths, Amazon, and grocers including Tesco and ASDA. The Powerpuff Girls licensing program will expand in May when new products launch in categories that include, publishing, fashion, accessories, gifting, homewares, personal care, fast-moving consumer goods (FMCG), and back-to-school.
A marketing strategy will also drive brand awareness and fan engagement. Cartoon Network recently partnered with the YouTube influencer Tiana Toys & Me to showcase Spin Master’s new toy range, with a video that reached 350 thousand views in the first four days.