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The Original Smiley Brand Expands Its Back to School Offering

SMILEY UNDERGROUND_16GS07 folder3The Original Smiley Brand continues to send children back to school with a smile, as the latest collections hit retail.

Longstanding partners and new licensees for Smiley and SmileyWorld include Alpa, Diakakis, Herlitz, Lannoo, Sportandem, Blueprint Collections, EuroCom, Franco Cosimo Panini, and Claire’s Accessories. These licensees have launched collections, including agendas, backpacks, notepads, pencil cases, and more.

Smiley Studio will kick-off the back to school period with a social media campaign, promoting all back to school partners over the next six weeks.

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Category: Back to School, Brand Licensing, Latest Deals, Seasonal

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