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The Miraculous Ladybug Extends Licensing Programs in All Planeta Junior Territories

MiraculourLadybugZAG’s Miraculous Ladybug brand will expand across Europe in all Planeta Junior territories including, Italy, Spain, Portugal, Turkey, Greece, and Central and Eastern Europe.

In Spain, Miraculous Ladybug toys from Bandai sold out during the holiday season and all licensing categories are now covered. Top deals include Panini for stickers, sticker albums, and the official magazine; a perfume line from Air-Val; books from Planeta; board games from Educa Borrás; back-to-school products from Safta; and arts and crafts from Cife. In Portugal, K-Stationery will have back-to-school products and 2020 Editora will publish books of the series, among others.

Before its premiere on Super! in March, Italy has deals that include puzzles from Clementon, back-to-school products from Panini, accessories from Gabbiano, and Walcor signed up for chocolate Easter eggs.

In Greece, Diakanis plans for a range of gifts, accessories, and secondary toys, while Chocotime will feature chocolate and confectionary products. Gim – Giovas is the official partner for back-to-school and gifts for Greece and Malta and the Balkans. Stamatis will develop apparel and accessories in Greece and Central and Eastern Europe.

In Central and Eastern Europe, the licensing program includes puzzles from Trefl, apparel from Stamatis and Setino, and home textiles from Halantex. In Poland, Beniamin is the official partner for back-to-school. Edipresse will create books, while Albatros will publish books in Czech Republic. Total Office will launch back-to-school products and stationery in Romania.

In Turkey Umit Canta will produce bags; Keskin Color will develop notebooks; Posta will be the newspaper promo partner; Zorlu will include home textiles; and Gizzy Gorup recently launched launched puzzles. Biber Organizasyon will also develop a mall event during the school holidays.

The series currently airs on Disney Channel in all of these territories and will premiere on Super! in Italy in March. It has also been broadcasted on public broadcaster Televisió de Catalunya in Spain since September.

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Category: Back to School, Character Licensing, Entertainment, Kids Properties, Publishing, Seasonal, Television, Toys

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