The Licensing Book Online
The Licensing Book’s October 2011 issue, featuring Brand Licensing Europe and a tribute to rock & roll, is now online. The issue covers international brands including Zinkia, Atlantyca Entertainment, and Saban Brands.
Feature: Our annual look at London’s licensing show, with 40 pages covering the biggest companies and properties, and what they’re planning on the world stage.
Feature: Power Rangers Samurai is exploding across the globe, and Saban Brands is expanding at superhero speed. We talk to Kirk Bloomgarden about the fearsome fivesome, as well as Paul Frank’s expansion into China.
Tribute to Rock & Roll: Music touches people in a way nothing else can, and music licensors try to capture that feeling with products that stir the imagination. We’ve got them covered with articles on Fender, Elvis Presley Enterprises, Vandor, Rolling Stone, and The Wildflower Group.
Five Questions with Mind Candy: Darran Garnham, head of global licensing, talks about the growth of Moshi Monsters.
Silver Screen Giants: Sony’s Smurfs and Spider-Man are giants on store shelves and silver screens. We look at Sony’s licensing program for its upcoming blockbusters and children’s films.
Geronimo! Atlantyca Speeds Ahead: Atlantyca Entertainment talks about plans for its properties, including Geronimo Stilton.
ITV Boosts Brands with Licensing: ITV Studios lays out its merchandising deals for Alan Titchmarsh and more.
Pocoyo, Grab Your Passport: Zinkia is shopping Pocoyo to Russia and Turkey.
Our June 2011 edition of The Licensing Books contains features on the state of the industry, The Beanstalk Group, and The Licensing Show. We interviewed Leigh Anne Brodsky, LIMA’s newest inductee into its Hall of Fame. Plus, we look at Paramount’s latest and Pretty Ugly, LLC’s new licensing strategy and feature film for its Uglydolls. Read it by clicking here.
Our Spring 2011 edition of The Licensing Book contains features on apps, video games and their spin-off products, and our tribute to entertainment. We also interviewed Michael Acton Smith, the brains behind the UK hit Moshi Monsters, and we looked at the trend of celebrity shenanigans producing licensing deals. Read it by clicking here.
Our Winter 2011 edition of The Licensing Book contains features on Toy fair 2011, Beanstalk’s merger with Nancy Bailey & Associates, Topsville, Inc. building its own brand, an interview with Maura Regan of Sesame Workshop, the semiannual apparel extravaganza in Las Vegas, and Of Counsel with James Kipling. Read it by clicking here.
Our November/December 2010 edition of The Licensing Book contains features on the Year in Review, a tribute to Hollywood, examination of the licensing efforts for Broadway shows, chat with Simon Waters of Hasbro, interview with Ramez Toubassy of Brand Sense Partners, and talk with Ziggy creator Tom Wilson. Read it by clicking here.
Our September/October 2010 edition of The Licensing Book contains features on Brand Licensing Europe, Dr. Pepper Snapple Group, Nickelodeon’s fall programming, BBC and In the Night Garden, Saban Brands and Paul Frank Industries, MODA International Licensing and UNICEF, RSG Media Systems, plus our regular features including news, opinion, and Of Counsel with James Kipling. Read it by clicking here.
Our June 2010 Licensing Show issue contains features on: Licensing Show 2010, the State of the Industry, and Warner Bros. Additionally, Wes Anson asks if the crisis is over, we check in with LIMA President Charles Riotto, toy expert Reyne Rice, design maven Maureen McHale, forward-thinker Ken Markman, and all our regular contributors. It’s our biggest and best issue of the year, and you can read it by clicking here.
Our April/May 2010 issue contains our annual Tribute to Television, a special feature on the How to Train Your Dragon partnership between Walmart, Dreamworks, and Spin Master; a feature story on Corporate Brands, and a close-up look at Nancy Bailey & Associates; and “Licensing for Lassie,” our yearly look at licensed pet products. Read the issue by clicking here.
Our January/February 2010 edition contains features on Nickelodeon’s 30th anniversary, Toy Fair’s hottest products, How to choose a brand at Toy Fair, and YMI Jeanswear and can be accessed by clicking here.
Our inaugural issue online issue, November/December 2009, covers Green Licensing and can be accessed by clicking here.
