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The Jim Henson Company Selects NVCP to Represent Dinosaur Train in the UK and Ireland

Nickelodeon & Viacom Consumer Products has been chosen by The Jim Henson Company to represent the merchandising business in the UK and Ireland for animated preschool series Dinosaur Train. Bringing together trains and dinosaurs, the series made its UK and Ireland debut in March and currently airs every weekday on Nick Jr.

Existing Dinosaur Train licensees in the UK market include Tomy, the global master toy licensee for the brand, and Puffin for publishing products including paperback storybooks, and board and novelty books. Tomy will debut new products for the brand next year, including the innovative range of small, medium, and large Dinosaur Train InterAction Figures featuring SmartTalk technology. In addition, a broad range of Dinosaur Train characters and train cars will be available, providing a variety of opportunities for imaginative play.

Dinosaur Train currently has a roster of about 70 licensees around the world. In the U.S., these include VTech Electronics (electronic learning products), MegaBrands (construction toys), Uncle Milton (science toys and kits), Pressman Toy Corp. (board games), Patch Products (magnetic playsets and puzzles), Sunstar Americas, Inc. (toothbrushes and accessories), Rail Events (live events), DecoPac (cake and cookie decorations), Hallmark (greeting cards, ornaments, party goods), California Costume Collections (Halloween costumes), Cranston Fabrics (fabrics), and Crayola (Crayola Wonder, coloring books).

 

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