Apr 18, 2017
The Brand Liaison will develop a full range of licensed products for YouTube personality Lauren Riihimaki, known as LaurDIY. The LaurDIY collection will include products inspired and designed by Lauren including DIY crafting projects, fashion, accessories, stationery, tech accessories, back-to-school supplies, room decor, and more.
A lifestyle vlogger, LaurDIY’s specialty is DIY crafting. She is also currently the face of Mudd Jeans and has worked with many brands including Disney, Proctor & Gamble, Starbucks, and Duck Tape.
The LaurDIY licensing program focuses on three key areas: trends for less, a creative custom life, and fun with friends or on their own. All LaurDIY licensing is supported through product-specific, consumer-facing marketing campaigns that include all facets of interactive social media and in-store appearances.