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Jun 7, 2010 0

Pocoyo Airs Seven Days a Week on Nick Jr.

The animated series Pocoyo (104 x 7 minutes), co-produced by Zinkia and ITV Studios Global Entertainment, is now airing seven days a week on Nick Jr., Nickelodeon’s 24-hour commercial-free, educational preschool network in the U.S. The series currently airs regularly in the 4-5pm afternoon slot, as well as other time slots during the day.

Aimed at young children, parents, and caregivers, the series advocates tolerance, curiosity, love, and laughter.

Bandai America, master toy licensee for Pocoyo in the U.S. and Canada, is currently launching an extensive toy line for the series, including Squeeze n’ Play plush, Bath Fun figures, and a Bump n’ Go electronic car. Products are due to hit the shelves at national retailers in North America this fall.

Pocoyo follows the adventures of an inquisitive, fun-loving three-year-old and his animal friends, Elly (the elephant), Pato (the duck) and Loula (the dog).  In addition to the TV series, the virtual world Pocoyoworld.com has attracted more than 4.5 million viewers.

International rights for Pocoyo are handled by ITV Studios Global Entertainment, excluding Spain, Portugal, Italy and Latin America, which are handled by Zinkia.

Apr 19, 2010 0

Pocoyo Comes to the U.S.

Preschool TV show Pocoyo, from Zinkia and ITV Studios Global Entertainment, is coming to the U.S. as part of Nickelodeon’s Nick Jr. lineup starting later this spring.

The series revolves around the adventures of a 3-year-old boy named Pocoyo (“little me,” in Spanish) and his animal pals Elly  (an elephant), Pato (a duck), and Loula (a dog).

Bandai America, master toy licensee in the U.S. and  Canada, will be launching a new line of consumer products inspired by the CGI  series later this year. Television rights to the series are distributed internationally by ITV Studios, while Zinkia handles distribution for Spain, Portugal, Italy, and Latin America.

Check out the recently launched, kid-targeted Pocoyo website from Zinkia here.

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