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PopSockets, LaurDIY Partner for Mobile Accessory Line

LaurDIYPopSockets partnered with LaurDIY to launch a collection of LaurDIY-designed PopSockets supported by a fully-integrated social media campaign.

PopSockets are mobile accessories that perform a range of roles including grips, stands, headset-management systems, and more. The LaurDIY Collection includes four custom designs and is now available exclusively on PopSockets.com.

This collaboration was developed by the LaurDIY licensing agency, The Brand Liaison, and marks PopSockets’ first line with LaurDIY.

The Brand Liaison Crafts New Licensing Program for YouTube Personality LaurDIY

LaurDIYThe Brand Liaison will develop a full range of licensed products for YouTube personality Lauren Riihimaki, known as LaurDIY.  The LaurDIY collection will include products inspired and designed by Lauren including DIY crafting projects, fashion, accessories, stationery, tech accessories, back-to-school supplies, room decor, and more. Read the rest of this entry »

Mudd Partners with Digital Influencers for Marketing Campaign

LaurDIYMudd partnered with digital influencers Nash Grier, Lauren Riihimaki, and Jordyn Jones. Nash, Lauren, and Jordyn have a combined social reach of more than 38 million, and will release behind-­the-­scenes looks at their partnerships. The campaign kicks off with Destination Country Music in Nashville to celebrate the launch of the group’s spring marketing campaign.

The Mudd spring collection includes denim with embroidery and crochet detail, apparel, footwear, handbags, accessories, and jewelry, and is available atKohl’s stores nationwide as well as online at Kohls.com. For exclusive content, visit www.muddjeans.com.

Kids Preferred Introduces Doug the Pug Collection This Spring

KidsPreferredKids Preferred’s Doug the Pug collection brings fan favorite canines to life with an assortment of Doug the Pug characters. Doug the Pug is the adventurous 3-year old pug that is melting hearts with his funny videos.

The new line includes: Doug the Pug Clip-On Assortment; Doug the Pug Pizza Shirt; Doug the Pug Rhasta; Dug the Pug Donut Bother Me; Doug the Pug Raincoat; Dug the Pug You Can’t See Me; Doug the Pug Life is Beachy; Doug the Pug Pizza Pug; Doug the Pug Pug Life; Doug the Pug Crown & Collar; Doug the Pug Shower Cap & Collar; and Doug the Pug Lamb Hat & Collar.

Driver Digital Appoints The Licensing Group Ltd. to Represent Cool School

Cool School YouTube ChannelThe Licensing Group will represent Driver Digital’s Cool School YouTube channel. Under the Cool School umbrella are the live action shows Story Time with Miss Booksy and Crafty, as well as the animated show The Adventures of Drew Pendous and His Mighty Pen Ultimate and Nikki’s Wiki.

The Brand Liaison Crafts Licensing Program for YouTuber LaurDIY

LaurDIYThe Brand Liaison will represent the lifestyle and DIY YouTube star Lauren Riihimaki for licensing and brand extensions. Licensed products will include  DIY and crafting projects related to fashion, jewelry, school supplies, accessories, and more.

 

Random House Kids to Publish YouTube Star Stampy Cat’s First Book

Random House Kids has acquired Stampy’s Lovely Book by Joseph Garrett, better known as Stampy Cat to his YouTube fans worldwide. The deal was negotiated by Nagler with Egmont Publishing in the UK and Maker Studios. Egmont will release the book on October 22.

Random House Books will publish the book in the U.S on January 5 for its young readers. The book captures the essence of Stampy Cat’s fun personality and adventures, includes games, activities, jokes, and exclusive information about Stampy and his friends.

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