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The Brand Liaison to Represent Social Media Influencer Sofie Dossi

TheBrandLiaison_SofieDossieSocial media influencer Sofie Dossi, also known for her performance on America’s Got Talent, selected The Brand Liaison to represent licensing, endorsements, and brand extensions. First categories to license will include a range of activewear and stretch denim.

The Brand Liaison currently seeks partners in the health and beauty category for products including, shampoos, conditioners, curling irons, curly lash mascara, and more. Additional categories will include back-to-school products and accessories, such as backpacks, school supplies, and more. Read the rest of this entry »

Seven20 to Launch Gummibär Plush in the U.S. and Canada

GummibarAndFriendsGummibär expands its licensing program with a new line of plush today from Seven20. The range will include traditional and animated plush, and a mask that speaks and sings. YouTube series Gummibär and Friends characters Kala the Cat and Harry the Chameleon will be introduced at a later date. This agreement is part of a growing license range for Gummibär, which includes mobile apps, impulse merchandise, and men’s, women’s, and children’s apparel.

The Sharpe Company represents the consumer products licensing for Gummibär & in North America and the UK.

Bonkers Toys Launches Toy Line for YouTuber Ryan ToysReview

PocketWatch_Bonkers_RyanToysReviewFigureBonkers Toys partnered with YouTube sensation Ryan ToysReview and to develop the first toy line based on the channel. With 19.5 Billion video views, 12 million subscribers and counting, Ryan ToysReview is the most popular kids and family YouTube channel.

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WildBrain to Grow StoryBots Global YouTube Audience

Storybots 1WildBrain entered a multi-year deal with JibJab Bros. Studios to manage and grow JibJab’s children’s brand, StoryBots, on YouTube. WildBrain plans to grow the online audience for StoryBots on YouTube through the use of proprietary technology tools and digital rights management. Read the rest of this entry »

Gummybear International Celebrates 10 Billion Views on YouTube

GummybearGummybear International, an independent music and video content creation company, and the creators behind the singing and dancing animated gummy bear character, Gummibär, have surpassed 10 billion views on YouTube.

The video was first posted to YouTube in 2007 on a channel called ICanRockYourWorld. Gummybear International launched its official company channel, GummybearIntl, the following year as the Official Gummibär YouTube Channel and the home for all new and original Gummibär content. It later expanded into its own small multi-channel network (MCN), which now encompasses six privately owned and operated channels with a combined audience of more than 5 million subscribers.

Basic Fun! Launches CakePop Cuties Web Series and Toy Line

BasicFun_CakePopCutiesBasic Fun! debuted its new CakePop Cuties web series, which features animated shorts that take viewers inside the lives of the sweet, squishy friends. During the episodes, Unicone, Tortle, and their friends go on journeys to find Sweeties, sweet snacks that give them a sugar rush. Read the rest of this entry »

Cutie Cars Drives New Shopkins Content, Licensing Program

MooseToys_CutieCars_Playset_DriveThru_DinerMoose Toys’ added to its Shopkins franchise this year with Cutie Cars, die-cast vehiclesThe collectible cars are made with die-cast metal and feature characters including, Choc Chip Racer, Wheely Wishes, and Motor Melon. There are more than 35 vehicles to collect in the first series, and each has its own personality and miniature Shopkin. Read the rest of this entry »

Basic Fun! Launches Poopeez YouTube Channel

BasicFun!_PoopeezBasic Fun! launched its new web series Poopeez, which takes viewers into Kerplopolis, a toilet-themed city that features characters, including T.P., Skid Mark, The Toot Fairy, Dumpling, and Lil’ Squirt.

Basic Fun’s collectible toy line based on the web series will launch in January, and a licensing program for lifestyle and consumer products will follow the launch.

Basic Fun! to Debut Poopeez Animated Web Series on YouTube

BasicFun!_PoopeezBasic Fun! (formerly Tech4Kids) will debut the its new animated web series Poopeez on YouTube this month.

The series takes kids inside of Kerplopolis, a city inhabited by colorful poop characters that flush out evil and share a lot of potty puns and jokes along the way. Basic Fun! will work with Wexworks Media studio, and Matt Wexler and Miles Smith will produce and write, respectively. Read the rest of this entry »

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