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Diagonal View to Manage AGE’s Buddy Thunderstruck YouTube Channel

BuddyThunderstruckAmerican Greetings Entertainment (AGE) partnered with Diagonal View, a leading producer of social content owned by Sky UK Limited, to manage the Buddy Thunderstruck YouTube channel. Read the rest of this entry »

Marvel Announces #GrootDancebomb Challenge to Support The Nature Conservancy with the Disney Conservation Fund

Screen Shot 2017-04-18 at 11.15.48 AMLeading up to the Guardians Of The Galaxy, Vol. 2 premiere on May 5, Marvel announced the global #GrootDancebomb challenge. Working with the Disney Conservation Fund to support forest restoration through The Nature Conservancy, the challenge blends surprise and dance during Earth Month.

Marvel gave YouTube personality Dominic “D-trix” Sandoval an early look at Groot and his new dancing toy line, and challenged him to create a Groot-inspired dance move, marking the first #GrootDancebomb. D-trix choreographed the “Groot move” and brought it to the streets of Los Angeles. Watch the results here. Read the rest of this entry »

The Brand Liaison Crafts New Licensing Program for YouTube Personality LaurDIY

LaurDIYThe Brand Liaison will develop a full range of licensed products for YouTube personality Lauren Riihimaki, known as LaurDIY.  The LaurDIY collection will include products inspired and designed by Lauren including DIY crafting projects, fashion, accessories, stationery, tech accessories, back-to-school supplies, room decor, and more. Read the rest of this entry »

Nelvana Brings Bravest Warriors to MIPTV

BravestWarriorsBuilding on the success of its first three seasons on YouTube and other digital platforms, Nelvana announced at MIPTV the next phase of production on Season 4 of Bravest Warriors, the series’ first run on television. The new season is being produced in association with Frederator Studios for multiple platforms, including linear with complementary digital content. Produced by Nelvana Limited in Canada, the fourth season will premiere on Teletoon next fall. Additionally, the entire online catalogue of existing Bravest Warriors episodes produced by Frederator Studios are available for license outside of the U.S. Read the rest of this entry »

Genius Brands in Developments for SpacePOP Season Two, Expands Global Distribution

SpacePOPGenius Brands International Inc. plans to expand SpacePOP this year with new content license agreements for in China and in the UK.  Additionally, Genius Brands has greenlit the development of season two of SpacePOP for global distribution, which is expected ot air this fall. Read the rest of this entry »

Fisher-Price, BabyFirst Partner to Develop Parenting Tips Video Series

Fisher-Price_Logo copyFisher-Price partnered with BabyFirst to produce short parenting tip videos that will premiere on the BabyFirst broadcast network and on both brand’s digital and social channels beginning on March 20.

The parenting tips series focuses on topics related to all aspects of development, including sleep and bedtime rituals, language skill development, achieving physical developmental milestones, as well as building emotional literacy. Read the rest of this entry »

The Powerpuff Girls Adds Apparel and Accessories Partners in the UK

PowerPufffClothingLineTurner’s Cartoon Network EMEA adds partners to the apparel and accessories category for The Powerpuff Girls in the UK. The announcement follows the recent unveiling of London-based fashion label Fyodor Golan’s line inspired by the animated series.

The Powerpuff Girls x Fyodor Golan debuted at London Fashion Week last month. Set to launch in July at select department stores and boutiques worldwide, the full range of products includes outerwear, tops, sweatshirts, skirts, dresses, and trousers. Read the rest of this entry »

AGE Appoints WildBrain to Manage Madballs YouTube Channel

MadBallsAmerican Greetings Entertainment (AGE) appointed DHX Media’s WildBrain to manage the Madballs YouTube channel, create original content, and grow the audience for the brand.

WildBrain will launch the Madballs channel next month with new animated shorts produced by Oddbot Studios, American Greetings, and Just Play. Starring Skull Face, Oculus, Screamin’ Meemie, Dust Brain, Horn Head, and Slobulus, new content produced by WildBrain will also provide live-action, stop motion, and traditional animation. Read the rest of this entry »

Mudd Partners with Digital Influencers for Marketing Campaign

LaurDIYMudd partnered with digital influencers Nash Grier, Lauren Riihimaki, and Jordyn Jones. Nash, Lauren, and Jordyn have a combined social reach of more than 38 million, and will release behind-­the-­scenes looks at their partnerships. The campaign kicks off with Destination Country Music in Nashville to celebrate the launch of the group’s spring marketing campaign.

The Mudd spring collection includes denim with embroidery and crochet detail, apparel, footwear, handbags, accessories, and jewelry, and is available atKohl’s stores nationwide as well as online at Kohls.com. For exclusive content, visit www.muddjeans.com.

WildBrain to Manage Moose Toys YouTube Channels

Wildbrain_MooseWildBrain was appointed as the exclusive global manager of Moose Toys’ YouTube channels for the Shopkins, Happy Places, Grossery Gang, and Twozies brands.

WildBrain will focus on growing watch times, views, and revenue for Moose Toys, as well as be responsible for channel optimization. To cater to Moose Toys’ global audience and strengthen its relationship with YouTube influencers, WildBrain will also create paid media campaign and provide access to proprietary technology.

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