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Pocket.watch Names Former Genius Brands President as Chief Revenue Officer

StoneNewmanPocket.watch appointed Stone Newman as chief revenue officer. Stone will oversee all of pocket.watch’s revenue generating activities, and he will launch efforts involving licensing and merchandising, sponsorships and brand integrations, and the global sales of premium content.

Stone will focus on sponsorship and brand integration sales of pocket.watch’s YouTube channels and their marquee YouTube creator partnerships. Newman will drive pocket.watch’s initiatives into licensing and merchandising and will be responsible for bringing pocket.watch’s series to TV and streaming distributors in global markets. Read the rest of this entry »

Nelvana Launches Digital Media Strategy for Mysticons


MysticonsCorus Entertainment’s Nelvana will launch the YouTube channel and social media pages for its original animated action series, Mysticons.
In anticipation to the upcoming premiere, the Mysticons YouTube channel and social pages are now live, with a website to launch shortly. Fans can watch a preview of the series online before the TV premiere in the U.S. and in Canada next month.
The online presence is part of a social and digital media content strategy involving more than 80 pieces of short-form original content supporting the brand, including introductions to stories and settings from Mysticons, DIY videos, and ive-action content that will be available to fans throughout the season. In addition, web games and an adventure role-play app will launch this fall.

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Herotainment, Toonz Media Group to Launch Smighties on YouTube and YouTube Kids

SmightiesHerotainment LLC and Toonz Media Group launched the new animated series Smighties this month as a global feature on YouTube and YouTube Kids. The first three episodes premiered on July 6 and can be found on the Smighties YouTube Channel.

Smighties is a comedy adventure series about the small but mighty heroes from a magical land that’s part fun, part heroic, and all zany. Smighties protect the Smighty Stones, magical gems that create an unstoppable force. When trouble comes along, these small heroes always shine through with teamwork, friendship, and fun.

Fremantlemedia Kids & Family Appoints Little Dot Studios to Manage YouTube Channels, Signs Danger Mouse App Deal

Fremantle_DangerMouseGamesFremantleMedia Kids & Family appointed Little Dot Studios to manage and expand its digital presence on its YouTube channels. Little Dot Studios will grow its channel viewers and subscribers for Tree Fu Tom, Kate & Mim-Mim, and Danger Mouse, as well as new digital channels for Monsuno, Grojband, and Ella the Elephant. Flashback TV, the new family classics channel, will feature series including Sooty, Count Duckula, Button Moon, and Chorlton and the Wheelies. Read the rest of this entry »

SpacePOP, Six Flags, VideoBomb Partner for Promotional Campaign this Summer

SpacePOP_VideoBombGenius Brands International Inc. partnered with Six Flags Entertainment Corporation and VideoBomb for a SpacePOP brand experience this summer.

Expanding last year’s partnership with Six Flags, 10 theme park locations will feature SpacePOP original content and music videos across the Six Flags Media Networks, sponsored by VideoBomb, a free mobile app allowing fans to incorporate their own content into clips of their favorite music videos. The content includes music videos and trailers that will entertain guests while waiting in ride lines, as well as music played throughout the parks on the Six Flags radio network. Read the rest of this entry »

Genius Brands, Southwest Airlines Partner for Kids’ Entertainment Series on Flights Nationwide

GeniusBrands_ThomasEdisonSecretLabsGenius Brands International Inc. will add three of its animated series to Southwest Airline’s Wi-Fi- equipped inflight entertainment portal. Beginning this July, SpacePOP, Thomas Edison’s Secret Lab and Baby Genius will be available for the first time inflight on customer’s personal devices during travel.

Genius Brands content is designed to provide positive messages for young viewers. The new deal allows Southwest to expand upon its kid-friendly entertainment choices for families across the country that will be travelling this summer.

SpacePOP: Not Your Average Princesses Hits the Big Screen for One-Day Event

SpacePOPPresented by Fathom Events and Genius Brands International, SpacePOP: Not Your Average Princesses will be shown in movie theaters nationwide for one day only on September 16 at 10:30 a.m. local time. This is the first time the series will be shown in an extended format. Audiences will also get an exclusive sneak peek at season two, a chance to new music videos, and other surprises.

Tickets for SpacePOP: Not Your Average Princesses can be purchased at fathomevents.com or at participating theater box offices. The event will take place in nearly 400 select movie theaters through Fathom’s Digital Broadcast Network (DBN). For a complete list of theater locations visit fathomevents.com. Read the rest of this entry »

YouTuber LaurDIY, The Kersheh Group Partner for Sleepwear Line

LaurDIYYouTube star LaurDIY signed a sleepwear partnership with The Kersheh Group, who owns and produces Sleep Riot. The LaurDIY sleepwear launch will include signature onesies featuring a narwhal and other kawaii animals.

The deal comes just after LaurDIY’s launch of custom PopSockets. PopSockets sold thousands of units within hours of its launch.

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Genius Brands, Fathom Events Partner for Nationwide SpacePOP Cinema Experience

SpacePOPGenius Brands International Inc. (Genius Brands) partnered with Fathom Events for an exclusive one-night showing of SpacePOP: Not Your Average Princesses in movie theaters in the U.S.

 On Sept. 16 attendees will see the first feature length compilation of season one; a season two sneak peek of SpacePOP ahead of its YouTube debut; the premiere of new music videos; and a surprise featuring some of SpacePOP’s biggest fans. Read the rest of this entry »

PopSockets, LaurDIY Partner for Mobile Accessory Line

LaurDIYPopSockets partnered with LaurDIY to launch a collection of LaurDIY-designed PopSockets supported by a fully-integrated social media campaign.

PopSockets are mobile accessories that perform a range of roles including grips, stands, headset-management systems, and more. The LaurDIY Collection includes four custom designs and is now available exclusively on PopSockets.com.

This collaboration was developed by the LaurDIY licensing agency, The Brand Liaison, and marks PopSockets’ first line with LaurDIY.

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