Apr 24, 2017 0
Apr 18, 2017 0
Marvel Announces #GrootDancebomb Challenge to Support The Nature Conservancy with the Disney Conservation Fund
Leading up to the Guardians Of The Galaxy, Vol. 2 premiere on May 5, Marvel announced the global #GrootDancebomb challenge. Working with the Disney Conservation Fund to support forest restoration through The Nature Conservancy, the challenge blends surprise and dance during Earth Month.
Marvel gave YouTube personality Dominic “D-trix” Sandoval an early look at Groot and his new dancing toy line, and challenged him to create a Groot-inspired dance move, marking the first #GrootDancebomb. D-trix choreographed the “Groot move” and brought it to the streets of Los Angeles. Watch the results here. Read the rest of this entry »
Apr 18, 2017 0
The Brand Liaison will develop a full range of licensed products for YouTube personality Lauren Riihimaki, known as LaurDIY. The LaurDIY collection will include products inspired and designed by Lauren including DIY crafting projects, fashion, accessories, stationery, tech accessories, back-to-school supplies, room decor, and more. Read the rest of this entry »
Apr 4, 2017 0
Building on the success of its first three seasons on YouTube and other digital platforms, Nelvana announced at MIPTV the next phase of production on Season 4 of Bravest Warriors, the series’ first run on television. The new season is being produced in association with Frederator Studios for multiple platforms, including linear with complementary digital content. Produced by Nelvana Limited in Canada, the fourth season will premiere on Teletoon next fall. Additionally, the entire online catalogue of existing Bravest Warriors episodes produced by Frederator Studios are available for license outside of the U.S. Read the rest of this entry »
Mar 30, 2017 0
Genius Brands International Inc. plans to expand SpacePOP this year with new content license agreements for in China and in the UK. Additionally, Genius Brands has greenlit the development of season two of SpacePOP for global distribution, which is expected ot air this fall. Read the rest of this entry »
Mar 18, 2017 0
Fisher-Price partnered with BabyFirst to produce short parenting tip videos that will premiere on the BabyFirst broadcast network and on both brand’s digital and social channels beginning on March 20.
The parenting tips series focuses on topics related to all aspects of development, including sleep and bedtime rituals, language skill development, achieving physical developmental milestones, as well as building emotional literacy. Read the rest of this entry »
Mar 3, 2017 0
Turner’s Cartoon Network EMEA adds partners to the apparel and accessories category for The Powerpuff Girls in the UK. The announcement follows the recent unveiling of London-based fashion label Fyodor Golan’s line inspired by the animated series.
The Powerpuff Girls x Fyodor Golan debuted at London Fashion Week last month. Set to launch in July at select department stores and boutiques worldwide, the full range of products includes outerwear, tops, sweatshirts, skirts, dresses, and trousers. Read the rest of this entry »
Feb 27, 2017 0
WildBrain will launch the Madballs channel next month with new animated shorts produced by Oddbot Studios, American Greetings, and Just Play. Starring Skull Face, Oculus, Screamin’ Meemie, Dust Brain, Horn Head, and Slobulus, new content produced by WildBrain will also provide live-action, stop motion, and traditional animation. Read the rest of this entry »
Feb 6, 2017 0
Mudd partnered with digital influencers Nash Grier, Lauren Riihimaki, and Jordyn Jones. Nash, Lauren, and Jordyn have a combined social reach of more than 38 million, and will release behind-the-scenes looks at their partnerships. The campaign kicks off with Destination Country Music in Nashville to celebrate the launch of the group’s spring marketing campaign.
The Mudd spring collection includes denim with embroidery and crochet detail, apparel, footwear, handbags, accessories, and jewelry, and is available atKohl’s stores nationwide as well as online at Kohls.com. For exclusive content, visit www.muddjeans.com.
Jan 24, 2017 0
WildBrain will focus on growing watch times, views, and revenue for Moose Toys, as well as be responsible for channel optimization. To cater to Moose Toys’ global audience and strengthen its relationship with YouTube influencers, WildBrain will also create paid media campaign and provide access to proprietary technology.