The Joester Loria Group, exclusive licensing agency for Pinkalicious, will make 2010 a milestone year for the Pinkalicious brand with the expansion of the consumer products program and the launch of a whole new collection of Pinkalicious merchandise across multiple product categories.
Ceaco’s product line will include puzzles of all shapes and sizes, for ages 3 and up, including a 24-piece puzzle with glitter, a 24- or 36-piece puzzle with figurine, a 100-piece puzzle, a 24-piece floor puzzle, and a 36-piece puzzle and memory game.
JAKKS Pacific will debut a line of dolls, toys, and activity items inspired by the Pinkalicious book series.
Available at Walmart in fall 2010, the small doll assortment includes three cuddly dolls styled to portray key moments from each of the books in the series. The large doll portrays Pinkalicious in her fairy princess wings and crown; Pinkalicious‘s friend Goldie is brought to life with the Goldilicious plush unicorn; and Pinkalicious fans can be creative with the Pinkalicious Activity Easel, which includes pink paper, pink markers, pink glitter glue, and stickers.
From CDI, Part of the JAKKS group, roleplay items included dresses, tiaras, purses, gloves, and shoes will also be available.
Disguise will launch the Deluxe Pinkalicious Halloween costume, complete with pink dress, wand, and tiara.
Fundex will be launching games, including Pinkalicious Interactive card and board games, plus co-branded games such as Pinkalicious UNO and Pinkalicious Scrabble Jr.
Finally, Madame Alexander Pinkalicious dolls will be available at department and specialty retailers including FAO Schwarz, Neiman Marcus, Nordstrom, Bloomingdales, and Barnes & Noble.

To celebrate the 100^th anniversary of the Boy Scouts of America, several new licensees and products have been announced.

Taylor Brands has launched the Schrade Old Timer and Schrade Uncle Henry pocketknife collection in a variety of different styles. Using BSA photography, Taylor Brands has designed a unique collector’s tin for each collection. Additionally, all the pocketknives have stainless steel blades with the BSA 100^th anniversary logo etched on the blade and bone handles.

W. R. Case is preparing to launch a family of six BSA pocketknives next month. Each knife comes in a variety of different styles from the Peanut to the Hobo. All are made with a standard jigged navy blue bone handle featuring the Boy Scouts of America logo on both the handle and steel blade.

Lladro, maker of porcelain art, joins the celebration with a new collectible figurine. The Classic Scout is a 9×4 porcelain piece inspired by the illustrations of Norman Rockwell and the uniform worn in the 1970s.

Each Lladro BSA 100^th anniversary Classic Scout figurine collectible includes a certificate of authenticity in the box and is available now for purchase at Lladro Boutiques, lladro.com, and select retail stores.

Available in spring 2010, Manual Woodworkers and Weavers will introduce an officially licensed line of personalized BSA fleece blankets at participating Walmart stores. To personalize the blanket, customers can visit any Walmart photography kiosk to upload a photo. Once submitted, the image is sent to a photographic studio and delivered to Manual Woodworkers and Weavers to create the final product.
Customers will be able to choose among a variety of different BSA designs to customize their blanket including Cub Scouts designs, Boy Scouts designs, and an Eagle Scout design.

Sykel Enterprises has created a 48×60 officially licensed fabric print. The fabric print is made from 100 percent polyester and has an anti-pill face.

Product is available in the fabric departments of most Walmart stores, Mary Jo’s Cloth Store, Hancock Fabric Stores, and other fabric stores throughout the U.S.

Finally, Hybrid Apparel, LLC, a private label and licensing distributor of men’s, women’s, and children’s apparel; and Camfour, Inc., a wholesale distributor of fire arms, hunting, and shooting supplies, will each produce BSA-branded merchandise.

“Finally a brand for you,” or “Por fin una marca para ti,” is the slogan of a new brand coming to Walmart.

Chucho and Palomita, two new young men’s and junior’s clothing brands with a focus on the Latino market, are launching this month at select Walmart stores across Arizona and California, as well as a few stores in Texas.

The lines will make their debuts with a selection of original and vintage designed tees, featuring brands including Roma, Casa Luker, Lulu, and La Central.

The brands were created by Molly Robbins, a Mexico City native and apparel industry veteran. Robbins has secured exclusive rights to use trademarks and vintage art from an array of Latino companies as well as creating her own original designs. Chucho and Palomita incorporate these graphics, providing a platform for individual style.

To see the products and find out more, check out the website.

DreamWorks Animation SKG, Inc. and Wal-Mart Stores, Inc. have announced the first of many elements to come from Wal-Mart’s involvement with the studio on its upcoming feature film, How to Train Your Dragon, which enters theaters on March 26.

The first major announcement is the launch of a new licensed toy line for the film. The toy line, created by Spin Master, will be available at Wal-Mart stores everywhere on March 1, and will feature a collection of action figures and dragons, Viking play sets, and role play toys based on the new animated film.

Set in the mythical world of burly Vikings and wild dragons, and based on the book by Cressida Cowell, How to Train Your Dragon tells the story of Hiccup, a Viking teenager who doesn’t exactly fit in with his tribe’s long-standing tradition of heroic dragon slayers. Hiccup’s world is turned upside down when he encounters a dragon that challenges him and his fellow Vikings to see the world from an entirely different point of view.