Leading up to the Guardians Of The Galaxy, Vol. 2 premiere on May 5, Marvel announced the global #GrootDancebomb challenge. Working with the Disney Conservation Fund to support forest restoration through The Nature Conservancy, the challenge blends surprise and dance during Earth Month.
Marvel gave YouTube personality Dominic “D-trix” Sandoval an early look at Groot and his new dancing toy line, and challenged him to create a Groot-inspired dance move, marking the first #GrootDancebomb. D-trix choreographed the “Groot move” and brought it to the streets of Los Angeles. Watch the results here. Read the rest of this entry »
The Brand Liaison will develop a full range of licensed products for YouTube personality Lauren Riihimaki, known as LaurDIY. The LaurDIY collection will include products inspired and designed by Lauren including DIY crafting projects, fashion, accessories, stationery, tech accessories, back-to-school supplies, room decor, and more. Read the rest of this entry »
Fisher-Price partnered with BabyFirst to produce short parenting tip videos that will premiere on the BabyFirst broadcast network and on both brand’s digital and social channels beginning on March 20.
The parenting tips series focuses on topics related to all aspects of development, including sleep and bedtime rituals, language skill development, achieving physical developmental milestones, as well as building emotional literacy. Read the rest of this entry »
WildBrain was appointed as the exclusive global manager of Moose Toys’ YouTube channels for the Shopkins, Happy Places, Grossery Gang, and Twozies brands.
WildBrain will focus on growing watch times, views, and revenue for Moose Toys, as well as be responsible for channel optimization. To cater to Moose Toys’ global audience and strengthen its relationship with YouTube influencers, WildBrain will also create paid media campaign and provide access to proprietary technology.
KIDOZ partnered with ToonsTV, Rovio Animation’s multi-channel video entertainment service. This marks the first time ToonsTV video content will be available outside of Rovio Animation’s own digital platforms. Rovio Animation content distributed via KIDOZ Network includes all of the franchise videos featured on ToonsTV, such as Angry Birds, Toons, Piggy Tales, Plunder Pirates, and PUCCA.
The Brand Liaison will represent the lifestyle and DIY YouTube star Lauren Riihimaki for licensing and brand extensions. Licensed products will include DIY and crafting projects related to fashion, jewelry, school supplies, accessories, and more.
Online video platform Kidobi, announced that Bananas in Pyjamas will be added to Kidobi’s library of preschool videos available in the U.S. Online at www.kidobicom, and through Kidobi’s mobile apps, kids ages 2-6 can stream the 3-D animated series featuring the pyjama-clad duo. The series was licensed through Endemol Worldwide Distribution.
The platform features programming from other international leaders’ in the field of children’s media, including Sky Vision, Studio 100 Media, and Germany’s Your Family Entertainment, owner of one of Europe’s biggest program libraries. Partners are granted tools to make digital distribution a breeze and allow them to deliver content to parents and kids around the world in seconds.