The Licensing Blog

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Felix the Cat Launches New Licensees

FLX-c_logo_100th_colour (1)As Felix the Cat gears up to celebrate its 100th anniversary next year, it will launch a number of activities including new licensees, special product launches, and retail events. The Felix the Cat lifestyle brand continues to expand across EMEA and the U.S. with a number of new licensees brokered through CPLG.

Lauren Moshi, the Los Angeles-based apparel and lifestyle retail brand known for its line of graphic T-shirts, recently launched a womenswear collection available in department stores and specialty boutiques worldwide. Additionally, Bamford Watch Department will launch a special edition Felix the Cat x Tag Heuer watch this summer. Urban Outfitters in the U.S. will release a Felix menswear capsule collection this summer, and earlier this year, NailSnaps launched a range of Felix nail wraps. Read the rest of this entry »

Two Pop Culture Icons Partner to Create One DOPE Line

Renowned street artist known for infusing populist views with humor and sarcasm, Shepard Fairey, has partnered with The Simpsons for a new collection available exclusively at Urban Outfitters.

The UO <3s The Simpsons DOPE Collection features an image of Homer Simpson in classic Fairey style. The four-piece assortment includes a poster, a T-shirt, a flask, and an iPhone case.

DeLorean Motor Company Expands Licensing Program

New licensing deals are in the works for DeLorean Motor Company. Mattel has released DeLorean Hot Wheels in black and gold, and Urban Outfitters will be selling Trademarked DeLorean T-shirts in select stores and on www80stees.com. Nike will be producing a DeLorean sneaker, scheduled to debut this fall.

Additionally, DeLorean has partnered with Facebook to be part of a new game called Car Town. You can learn more about Car Town and view a clip here.

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